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Session - 1 - Introduction To Retail Management
Session - 1 - Introduction To Retail Management
Retail Management
Session 1:
Introduction to the World of Retailing
Customer Buying
Multi-Channel Retailing
Behavior
1-3
What is Retailing?
Examples of Retailers
Retailers:
Big Bazaar
Reliance
Bharti
Spencers
Tata Croma
Macy’s
Amazon.com
American Eagle Outfitter
Kroger
Walmart
Home Depot
Carrefour
JC Penney
1-6
Bicycle is featured
on floor display
Bicycle is offered in
convenient locations
in quantities of one
Bicycle is
developed in
several styles
Bicycle is developed
at manufacturer
1-9
• The Indian retail sector accounts for 22% of the country's GDP
• Entrepreneurial opportunities
Source: Deloitte and FICCI Sector Reports
1-10
Accounting Finance
Marketing
MIS
To Today’s Retailer
Globalization of Retailing
Pricing
Communication Mix
1-20
Location Strategy
Enclosed Malls
Customer Service
Store Display
And Design Merchandise
Assortment
Communication Mix
Pricing
1-21
Customer Service
Location
Communication Mix
Pricing
1-22
Location
Pricing Strategy
Customer Service
Merchandise Assortment
Store Design
and Display
Communication Mix
Moderate with
Frequent Sales
1-23
Customer Service
Location
Pricing
Customer Service
Modest
Location
Merchandise Assortment
Pricing
Communication Mix
1-26
Location Strategy
Free-standing Stores
Customer Service
Store Display
And Design Merchandise
Assortment
Communication Mix
Pricing
1-28
Customer Service
Location
Store Design
Large Number of Categories
and Display
Private Labels
Few Items in Each Category
Communication Mix
Pricing
1-29
Location
Pricing Strategy
Customer Service
Merchandise Assortment
Store Design
and Display
Communication Mix
Low to Modest
1-30
Communication Mix
TV and Newspaper
Insert Ads
1-31
Customer Service
Limited
Location
Merchandise Assortment
Pricing
Communication Mix
1-33