The Impact that multinational companies have in

receptor countries while searching globalization.

HOW COCA COLA ACHIVE GLOBALIZATION
TAKING ADVANTAGE OF THE HORIZONTAL
GROWTH BY BUYING NACIONAL COMPANIES ?
Answer :

For some companies the impact of Coca Cola had been devastating, that is the case
of “Del Valle”, a Company that was buyed by Coca Cola in 2008 with the purpose
of diversificating their products by using horizontal gowth; reason why they
decided to blackmailed the Company because they had a big debt with the USA.
Added to this reason the Mexican Company of Competition let Coca growing higher
that national companies. By the way it is predictable that the same could happen
with other mexican juice brands.
Jugos del Valle got its start in 1947, when Luis F. Cetto, an Italian
immigrant to Mexico, formed the company, dedicated principally to
the production of grape juice in a Mexico City plant. Del Valle debia
mucho Estados Unidos 90 millones de dolares y el precio del dolar
cambio entonces Del Valle iba a crear entonces Coca Cola para
crecer su Mercado compro empresas como Del Valle ,Ciel , Bebere
y Santa Clara y Fuze te .
It was incorporated in 1960 under the Jugos del Valle name. Five
years later, the company was acquired by a group of investors who
authorized the construction of a production plant in Tepotzotlán,
located in the neighboring state of México. This site remains the
company's center of operations. Its opening allowed Jugos del Valle
to increase its production and sales volume appreciably and to
diversify its output.
 Coca Cola in Mexico

Coca-Cola was introduced to Mexico back in 1898 and registered as a brand in 1903.
Entering the Mexican drink repertoire by replacing the traditional glass of fruit-
flavored water at lunch, Coca-Cola provided “free” refrigerators to restaurants and
taco joints to encourage distribution and trial. Over the years, Coca-Cola has become
widely distributed even in the remotest parts of Mexico. Wide distribution not only
creates a strong presence, but also ensures that people can always find their favorite
brand, wherever they might be.