JOSHMUSIC.

COM
Online and Retail Music Outlet
 Group Members
 Ashwin Subramanian(5)
 Abhijeet Ramachandran(33)
 Sagar(51)
 Rohan Avasthi(57)
 Vishal Kumar(61)
 Amey Sathe(67)
 Presentation Layout
 Company Profile
 Ownership, Scope of Work
 Vision, Mission
 Market Analysis
 Competition Analysis
 Porter’s 5 force Model
 Marketing Strategy
 STPD and 7 P
 Personnel Summary
 Management And
Organizational Chart
 Project Scheduling
 Project Cost and
Means of Finance
 Estimated Cost
 Financial Aspects
 Company Profile
 Name : Josh Music Ltd.
 Scope of work : Retailing, Media and
Entertainment
 Address
 Corporate Office
 ANDHERI , MUMBAI

 Outlets
 Mumbai, Delhi, Chennai, Hyderabad, Pune
 Vision
“Our company's strategic vision is driven by
the needs of the consumer. We are committed
to anticipating these needs and building
consumer loyalty as we create and deliver
high-quality services that satisfy consumers
around the world.”
 Mission
“To be India’s leading Music Retail Chain
offering Range and repertoire, Value Added
Product presentation, Consumer browsing
and guidance facilities and Supreme
Ambience backed by friendly and knowledge
customer service personnel.”
Indian Household Avg. Expenses
Growth Rate : Consumption
Indian Music Industry
Indian Music Industry
 STPD
SEGMENTATION
Demographic and Life style.

TARGETING
We primarily target
 Students,

 Youth and

 Young working adults.

 Age group :12-35 yrs

 Positioning
Jiyo josh bhari jindagi
 Unlimited excitement: josh hi josh

 Differentiation
 A Complete Musical Shopping Experience
supported by our efficient and quality service.
 Podium for young and upcoming music stars
 7P
 PRODUCT :
 CD’S ,MC’S ,DVDS, MUSIC DOWNLOADS,
RINGTONES, MERCHANDIZE
 PRICE :
 5%-25% DISCOUNT
 PLACE :
 ONLINE AND EXCLUSIVE RETAIL MUSIC
STORES
 Promotion
 TV ADS ,RADIO,PRINT,ONLINE ADS

 EVENTS AND ROAD SHOWS ,SPONSOR

TO GENX EVENTS

 COLLABORATION WITH LEADING

DISCO N PUBS
Brand Ambassador
Kareena - Shahid
Process
 Frill free shopping through online purchase
 IT enabled services
 Quality service for meeting personalized requirement

People
 Young trained enthusiastic music savvy Staff

Physical Evidence
 Stores, Logo, Trademark
Industry Attractiveness
Threat of
substitutes

HIGH

Bargaining Bargaining
power of Inter-firm power of buyer
suppliers rivalry
MEDIUM HIGH
MEDIUM

Barriers to
entry LOW
 Competition
 UNORGANIZED SECTOR

 PLANETM,MUSICWORLD,RHYTHUM
HOUSE
 Online:
Legal:
TIMESMUSIC,RAGA.COM
Pirate: P2P Networks
 Organizational Chart
CEO

GM FINANCIAL
GM(HR)
(MKTG./SALES) CONTROLLER

STORE BRANCH
HR EXECUTIVE
MANAGER ACCOUNTANTS

FLOOR
MANAGER

SALES
EXECUTIVE
 Finances
 Project Scheduling

 Project Cost and Means of Finance

 Financial Aspects
 Project

Scheduling
 Milestones
Year 1
 Enter the market as a retail outlet
 Name: “Josh Music”
 Our Outlets (Phase 1)
 Mumbai
 Delhi
 Chennai
 Hyderabad
 Pune
 Milestones
Year 2

Open 3 more outlets (Phase 2)

 Bangalore
 Kolkatta
 Baroda

Year 3

Capture 10% of the market share.

 Project Cost

and

Means of Finance
Estimated Cost

Fixed Assets
Total Estimated Cost
Land & Building – Year 1

Land & Building Rs. 23.3375 Cr.

Stamp Duty Rs. 1.254 Cr.

Total Cost Rs. 24.5915 Cr.

Source: www.indiaproperty.com
 Estimated Cost
Furniture & Fixtures – Year 1
Furniture & Fixture Rs. 8.48 Cr.

Electrical Equipment Rs. 43.22 Lakh

Misc Accessories Rs. 1.27 Cr.

Total Estimated Cost
Fixed Assets – Year 1
Land & Building Rs. 24.59 Cr.

Other Fixed Assets Rs. 10.18 Cr.

Total Rs. 34.77 Cr.

Total Estimated Cost
Fixed Assets – Year 2
Land & Building Rs. 12.25 Cr.

Other Fixed Assets Rs. 5.48 Cr.

Total Rs. 17.73 Cr.

 Sources of Finance
Fixed Assets
Year 1 Year 2 Year 3

Authorised 100 Cr. 100 Cr. 100 Cr.

Capital
Issued Equity 39.96 Cr. 59.96 Cr. 61.87 Cr.
Capital
Paid up Equity 39.96 Cr. 59.96 Cr. 61.87 Cr.
Capital
 Estimate of

Working Capital
 Working Capital
Salary Expenses
Advertising Expenses
Electricity Bill
Maintenance Charges
Administration Expenses
Transportation Bill
Insurance Charges
 Expenses
(% of Sales)
Year 1 Year 2 Year 3

Salary 3.2% 2.87% 2.5%

Advtg 18.3% 4% 2.5%

Admin 2% 2% 2%

Elec & Main 3.8% 3.2% 2.4%

Transportation 2% 2% %
 Sources of Finance
Working Capital
75% of Total Requirement – Bank Loans
25% of Total Requirement – Cash at Hand

Total Borrowing (@ 12%)

•Loan Component (75%)

•Cash Credit Component (25%)

 Working Capital
Requirement
Year Requirement Interest Paid
(Every 3 (Full year)
months)
Year 1 Rs. 7.25 Cr. Rs. 64.5 Lakh

Year 2 Rs. 11.15 Cr. Rs. 98.6 Lakh

Year 3 Rs. 13.06 Cr. Rs. 1.16 Cr.

Financial Aspects
 Sales Estimate
(Rs. Cr.)
70
59.31
60
48.81
50
40
30 27.37

20
10
0
Year 1 Year 2 Year 3
 EBIDTA
(Rs. Cr.)
9
8 7.68
7
6 4.99
5
4
3
2
1
0
-1 Year 1 Year 2 Year 3
-2 -1.29
 PBIT
(Rs. Cr.)
7 6.28
6
5
4 3.44
3
2
1
0
-1 Year 1 Year 2 Year 3
-2
-3 -2.37
 PAT
(Rs. Cr.)
3.5
3.01
3
2.5
2
1.5
1
0.5
0
Year 1 Year 2 Year 3