STUDY ABOUT EQUITY TRADING

AND
COMPETITIVE ANANLYSIS AMONGST STOCK
BROKERAGE HOUSES

Submitted by:
Rashmi wadhwa
Religare enterprise ltd.
 Religare Enterprises Limited (REL) is a global financial services
group with a presence across Asia, Africa, Middle East, Europe and
the Americas. In India, REL’s largest market, the group offers a
wide array of products and services ranging from insurance, asset
management, broking and lending solutions to investment banking
and wealth management. The group has also pioneered the concept
of investments in alternative asset classes such as arts and films
.With 10,000 plus employees across multiple geographies, REL
serves over a million clients, including corporate and institutions,
high net worth families and individuals, and retail investors.
 Religare Enterprises Limited, which is a Ranbaxy group company
and a leading player in the equity brokerage and allied financial
services industry.
Religare Securities Limited (“RSL”)

Religare Securities Limited (RSL), a 100% subsidiary of Religare

Enterprises Limited is a leading equity and securities firm in India.
The company currently handles sizeable volumes traded on NSE and
in the realm of online trading and investments; it currently holds a
reasonable share of the market. The major activities and offerings of
the company today are Equity Broking, Depository Participant
Services, Institutional Broking and Research Services. To broaden
the gamut of services offered to its investors, the company offers an
online investment portal armed with a host of revolutionary features.

RSL is a member of the

 National Stock Exchange of India
 Bombay Stock Exchange of India
 Depository Participant with National Securities Depository Limited
and Central Depository Services (I) Limited.
Religare products:

For equity broking having two products;

 Rally
 Rally(asp version)
 Rally lite(applet based)
 Rally pro(application based)

 R-ace
 R-ace(asp version)
 R-ace(applet version)
 R-ace(application based)
 Research methodology:
For completing project the data collected from various sources are :
 primary data (Questionnaire, Interview)
 secondary data (manual, magazines, corporate journals and web site)
Conclusion:

On the basis of the study it is found that Religare securities is better

service provider than the other associations because of their timely
research and personalized advice on what stocks to buy and sell.
Religare Securities provides the facilities of relationship manager
for encouragement and protects the interest of the investors. It also
provides the information through the Internet and mobile alerts that
what IPO’s are coming in the markets and it also provides its
research on the future prospects of the IPO.
I got the knowledge about the customer’s needs and their references
for having particular products. The need of customers differs from
person to person, areas, locality and occupation. Customers always
want more services by paying less.
 
On the job training

Title

  To generate leads by telecalling, presentations and to close the deal

along with the handling of the customer’s queries regarding share
trading, account opening and maintenance.

Target/Task

Overall Target: To generate business and gain experience in the

tenure of eight weeks of summer internship project.
Objectives:

 To create awareness among the people about the different products offered
by the company in the market through telecalling, presentations etc.
 
 To accompany the ‘relationship manager’ on his visits to the prospective
clients.
 To open demat accounts.
 
 To learn how to work in a team.
 
 To acquaint myself with the work culture.
 
 To understand the operating terminals of equity market.
 
 To learn the trading procedures of equity market.
 
Corporate learnings:

To be a part of Religare was the best opportunity for me to have:

 A practical exposure of financial world.
 Came to know the practical problems of clients.
 Learnt the technical procedures and analysis of various research systems,
such as marketing research and equity research.
 Learnt corporate culture.

Conclusion
 
 I have made about 40-50 calls per day in the initial days of training so as to
generate maximum leads.
 I handled the queries of both the new clients of the company pertaining to
different issues like opening of accounts, trading procedures etc.
 
 
References :
 
Websites:
www.religare.in
www.google.com
www.nseindia.com
www.bseindia.com
www.moneycontrol.com
 
Newspaper:
Hindustan times
Economic times
Market express
 
Books:
journals of religare
THANKU