Takeo Fukui, CEO Honda Motor Co., Ltd.

 Honda established in 1948.

 Founded by Soichiro Honda.

 A Japanese Automobile Company with its network in 30

countries worldwide.

 Is in contact with 19 million customers worldwide.

 Ranks 31st on the overall Global Fortune 500 list.

 Revenues are in excess of $87,000 million.

 Profits are more than $5200 million, which are an

increase of 16.6% from last year!
Honda civic a compact car introduced in July 1972.

1972
1972--1974 Civic was awarded ³car of the year´ award.

1994 Civic was officially introduced in Pakistan.

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 To Analyze the factors effecting the sales of Honda Civic.

 To analyze the market strategies developed by the Company¶s competitors.

 To assess the Company¶s accomplishments and performance by looking at the

statistics.

 To assess the Company¶s steps Honda should take to improve its market.

 To develop our project in such a way that it helps people to know the current
standing of the company in the market of Automobiles.

 To develop our project in an organized manner which can help the company
to improve its sales in the market.
 Honda Company performance in Pakistan.

 Assuming Toyota Corolla (ALTIS) to be the main competitor of Honda Civic

 Limited time

 Limited Funds

 vnavailability of Brand Manager

 www.pakistantimes.net/2005/10/10a/Business4.htm

 www.usedcarspakistan.com/2006/11/14/honda--atlas
www.usedcarspakistan.com/2006/11/14/honda atlas--pakistan
pakistan--profits

 www.Investing.businessweek.com/research/stocks/snapshot/snapshot.asp?

 www.world.honda.com/investors/annualreport/2007/14.html

 www.dailytimes.com.pk/default.asp?page=2007%5c06%5c21%cstory_21-6-
www.dailytimes.com.pk/default.asp?page=2007%5c06%5c21%cstory_21-
2007--pg5_1
2007
 Automobile Prices In market Equilibrium, by Steven Berg; James Levinsohn ;
Ariel Pakes Econometrics c 1995

 Strategic Flexibilty in product competition, by Ron Sanchez. Strategic

management journal c 1995 john Wiley & sons, Ltd. Published by John
Wiley& sons.

 Brand popularity, country image and market share: Jay Young Chung.
Journal of international business studies c 1997.
Interview With Saba Sanaullah(Executive Marketing and
Planning Division)
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Price:: Negative relation
Price

Fuel Consumption:
Consumption: Due to Honda¶s breakthrough technology V-
V-TEC Fuel
Consumption is Lowered thus increasing the sales.

Environment Friendly:
Friendly: the euro 4 Emission standards greatly reduces carbon
monoxide, which effects sales positively.

Maintenance Cost:
Cost: general misconception is that maeintanence cost for civic is
more then its rivals. which is just a misconception.

back
 Marketing Strategies:
Strategies: Better Stragies Helps increase Sales

 Income: Honda Company Targets People with a disposable income of 25,000

Income:
Rs. To Rs.30,000

 Comfort: Amazing Comfort which no car has in Pakistan and the comfort of
Comfort:
its competitor Toyota Altis is Pure Bullshit.

 Government Polices:
Polices: Better Government Policies directly effect Sales.

 back
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   &' 
 Comments of People
I have my Honda Civic for 7 years now with over 110,000 miles.
Other than regular maintenance (oil change, coolant, timing belt,
etc...), never had any problem. Great gas mileage too.
Posted by: Benjamin | Sep 25, 2006 8:39:18 PM