Pioneer institute of professional

studies, indore

Presentation on Alliance

PRESENTED TO: PRESENTED BY:

prof.Nihit jaiswal Mohit manghnani

Neha Dubey
Meaning of Alliance

 A formal agreement establishing an

association or alliance between nations or
other groups to achieve a particular aim is
called alliance.
 A union or association form for mutual
benefit.
Definition-

 A business alliance is an agreement between

businesses, usually motivated by cost reduction
and improved service for the customer. Alliances
are often bounded by a single agreement with
equitable risk and opportunity share for all parties
involved and are typically managed by an
integrated project team. An example of this is 
code sharing in airline alliances.

Example-

 Code sharing or codeshare is an aviation

 business term for the practice of multiple
airlines selling space on the same flights,
where a seat can be purchased on one
airline but is actually operated by a
cooperating airline under a different flight
number or code. 
Types of alliance’s

 Sales alliance
 Solution specific alliance
 Geographic alliance
 Investment alliance
 Joint venture alliance
 Sales alliance: In this alliance both will
make complementary and both will sales.

December 2007-
Strategic sales alliance between FM
stations a win-win situation for all
 Big FM has announced that it has entered
into a strategic alliance with Radio Dhamaal
and Rangila FM. The alliance is aimed
towards expanding its network and also
providing advertisers deeper penetration into
key markets.
 Big FM with 45 stations of its own across
India through this alliance will further
increase its reach and footprint across India
through alliances with Radio Dhamaal and
Rangila FM, thus allowing Big FM sales team
to offer advertisers the opportunity to reach
52 cities across India.
 Similarly, Radio Dhamaal and Rangila FM
are said to get advertisers through Big FM
network and reach.
 Solution specific alliance: it occurs
when two companies agree to jointly develop
sales a specific market place solution.
Alliance between Bharti airtel & cisco

 Bharti airtel and Cisco Form

Strategic Business Alliance to help
Drive Growth for Indian Enterprises
as on Oct. 6, 2009
Corporate strategy…
 The vision of the strategic business alliance is to combine the
unique differentiation and capabilities of Bharti Airtel and
Cisco. Bharti Airtel brings strengths of market leadership and
product expertise in network connectivity for large enterprises
and small and medium-sized businesses , in addition to
strong distribution and a network of systems integration
partners. Cisco brings value through its IP-based capabilities,
strengths in next-generation network solutions, and enterprise
and SMB channels. The unique products and services offered
by this alliance will incorporate Cisco technology with the
Airtel network to target the Indian managed services market.
Product & services offered

 This alliance will incorporate Cisco technology with

Airtel newtwork to target the growing Indian market.
The companies will jointly develop or co-create
unique products for Indian enterprises including
the small & medium sized business (SMB)
segment.  The alliance will offer four major product
portfolio comprising managed data service, hosted
unified communications, connected branch services
and Cisco telepresence.
 Geographic alliance: It occurs when two
companies agree to jointly market or co
brands there product and services in an
specific geographical region.
Renesas Electronics to acquire Nokia’s wireless
modem business; companies to form strategic business
alliance for modem technology development
July 06, 2010

 As part of this alliance, the companies have

entered into an agreement whereby
Renesas Electronics is to acquire
Nokia’s wireless modem business for
approximately USD 200 million. The alliance
is planned to be enhanced by long-term joint
research cooperation on future radio
technologies.
 Investment alliance: it occurs when both
companies agree to joint there funds for
mutual investment.

Example-
Mumbai, February 10, 2009
Kotak Investment Banking and GCA
Savvian in exclusive alliance for India-
Japan cross-border M&A
 The two companies have entered in to an
exclusive co-operation agreement to advise
Indian and Japanese companies on cross-

border mergers and acquisitions (M&As)

between the two countries.
 With this tie-up, Kotak Investment Banking
and GCA Savvian will be able to leverage
their combined expertise, strong local
knowledge and long-standing corporate
relationships to open up international M&A
opportunities for their respective clients.
Joint venture: it occurs when two or more
companies may under take economic activity
together.

Example-
Bajaj Allianz Life Insurance
Bajaj Allianz General Insurance Company
Limited or Bajaj Allianz Insurance is a joint
venture between two of the most reputed
names in the world of insurance - Bajaj
Finserv Limited and Allianz SE. Both of the
names are known for their strength, expertise
and stability in the insurance sector.
 Bajaj Allianz General Insurance Company
Limited or Bajaj Allianz Insurance is a joint
venture between two of the most reputed
names in the world of insurance - Bajaj
Finserv Limited and Allianz SE. Both of the
names are known for their strength, expertise
and stability in the insurance sector.
THANK YOU