appeal to emotion used for the purpose of swaying the opinions of an audience . 0 Propaganda has been around since the beginning of time. It is basically a type of message aimed at influencing the behavior, opinions, and decisions of people. Propaganda doesn't necessarily have to take a moral path and can often be misleading and even exaggerated. Mainly used in politics, propaganda is hugely influenced by methods of influence used in public relations and advertising. Propaganda is often defined as the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause or a person. BANDWAGON 0 This technique involves encouraging people to think or act in some way simply because other people are doing so. TRANSFER 0 When a product or an idea is linked with another to create the impression that they share positive attributes, the technique being used is known as transfer. This technique can be used to create positive and negative feelings about an entity. 0 This propaganda technique is capable of creating highly emotional responses and therefore, generally the imagery for association tends to be visual. The use of Swastika by the Nazi Party led to negative associations for the symbol when in actuality it was an identifier for health and prosperity. Till today the use of the Swastika can cause negative perceptions in the minds of people. GLITTERING GENERALITIES 0 Using slogans or simple catchphrases, propagandists make generalized statements attractive to their audience. Usually these statements involve ideas of love, honor, glory, peace, family values, freedom, patriotism -- anything general enough to inspire pride. These statements usually say very little, so they cannot be proved or disproved 0 A testimonial makes an association between a respected or authoritative person and the cause. The hope is that the respected person will lead others to follow his ideas. It is similar to a celebrity endorsement of a product.