Creativity Management: Divya Bhojwani

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CREATIVITY MANAGEMENT

BY
DIVYA BHOJWANI
a gin e w h at y o u d esire, you will
e g in n in g of c re ation. You im
Imagination is b
las t y o u c re a te w h a t you will
d at
what you imagine an

a gi ne w hat
e a t i o n. Yo u im
e gi nn i ng o f cr l a s t y o u c r eat e
i n a t io n i s the b m a g i n e a nd at
I m ag i ll w h a t y ou i
u d e s ir e , y ou w
yo
a t y o u w i l l.
wh
“Imagination is more important
than
knowledge."

- Albert Einstein
Creativity means

The capability of producing new


solutions in the intellectual way to
solve problems
Smith Family: In the Smith family, there
are 7 sisters and each sister has 1
brother. If you count Mr. Smith, how many
males are there in the Smith family?
ANS:

Two ( the father and the


brother)
Yesterday I went to the zoo and saw
the giraffes and ostriches. Altogether
they had 30 eyes and 44 legs. How
many animals were there?
ANS:

15 (30 eyes each animal has 2


eyes = 30/2)
Our basketball team won a game last
week by the score of 73-49, and yet
not even one man on our team scored
as much as a single point. How is that
possible?
ANS:

It was a woman’s team


Definition
Webster’s Dictionary: Artistic or
intellectual inventiveness
Creativity involves the generation of new
ideas
Brings into existence something new.
What Is Creativity?
Describable and Satisfying:
 Novel: unique, new, innovative, different, imaginative,
non-typical, unusual.

 Useful: responds to a need, has some utility or value,


answers a question.

 Understandable: not the result of chance, reproducible.

 Through novel, creativity is describable and satisfying.


What Is Creativity?
Social Factors:

 Creativity is fostered by an environment.

 Creativity must be valued by a community.

 Creativity is shaped by those who evaluate


it.
What Is Creativity?
Creativity Needs:

 Skill: Learned capacity or talent to carry out pre-


determined results.

 Talent: Natural endowments of a person.

 Personality: Patterns of relatively enduring


characteristics of human behavior.
What Is Creativity?

Intellectual Skills:
Humans have intellectual skills that allow them to have creativity . . .

 Choosing  Translating
 Predicting  Recalling
 Interpreting  Manipulating
What Is Creativity?
 Choosing: To select from a number of
possibilities and pick by preference.

 Predicting: To state, tell about, or make


something known in advance, on the
basis of special knowledge.

 Interpreting: To explain and understand


the meaning of something and to conceive
the significance of it.
What Is Creativity?
 Translating: To transform something from
one state to another.

 Recalling: To remember and bring back to


mind a previous subject or situation.

 Manipulating: To handle, manage, or use


(sometimes with skill) an object in a
process or performance.
What Is Creativity?
Creativity can come in different forms . . .
Scientific: inventions or medical cures.

Artistic/Musical: beautiful paintings,


sculptures, or songs.

Creative Writing: novels, short stories, and


poems.
Benefits of Creativity
Positive attitude
Leads to New innovation
Self Confidence
Reduced Stress
Satisfaction
Creativity develops by
Loneness

day dreaming

Free thinking
Limitations of Creativity
Individual & social influences factors
Aging changes
Economic status
Geographic distance
Cultured difference
Facilitators of creativity
A dream
A plan
Specific knowledge
Willing to work hard
Never say “No”
Take responsibility
Look for solutions to problems
CONT……

Decision Making
The courage to admit a mistake
Independent
Self-confident
Work & cooperate with others
Be enthusiastic always

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