The parent brand associations: Relevance to

the new product launched

Armani Brand Associations: glamour,style, sexiness, expertise, talent,
sophistication, trend and precision
The brand is built on 3 pillars: class, quality and exclusivity.
It is these unique designs and patterns that reflect the personality of their
creator that gives an identity to the brand and helps to differentiate it from
the crowd. unique personality and identity of Giorgio Armani
• Emporio Armani is targeted especially at the young professional segment in
the 25-35 age groups and provides modern designs applicable to the target
customers.
• geted especially at the young professional segment in the 25 to 35 year old
age group, the Emporio Armani brand provides fashionable and
contemporary designs that are relevant to the target customers.
• Attributes.benefits attitudes(highest level of brand association
measured by brand trust and brand affect frequenly forms the basis
odf consumer beahviour