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§

| Established in 1965, Benetton is now controlled by Edizione Srl (a

holding company wholly owned by the Benetton Family) with a
67% stake. It listed on the stock exchange in Milan in 1986.

| Today, the Benetton Group is present in 120 countries around

the world. Its core business is fashion apparel: a group with a
strong Italian character whose style, quality and passion are
clearly seen in its brands, the casual 

  ,
the glamour oriented

, the leisurewear brand 
.

| The Group produces over 150 million garments every year. Its
network of around 6,000 contemporary stores around the world,
offers high quality customer services and generates a total
turnover of over 2 billion euro.
 Œ   §
pparel ccessories

dult Kids Under Color

Women Mama Collection Toddler Basic Collection

Eg. Jeans,
Trousers, Men Underwear
Skirts Eg. New Born
Shirts, T-
Shirts,
Jeans͙
Eyewear
Travel Bag

Home Collection

Stationary
 ’
 
 ’

| United Colors of Benetton's twins interior design concept uses

natural wood to effectively express the different styles of its
collections.

| Sisley͛s glamorous atmosphere, highlighting the elegance of the

products.

| Playlife is a concept store inspired by the merican college world.

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§§

 

The Group's commercial organization is based on a flexible business approach, which

deploys different market development strategies according to requirements.
The ommercial department is designed around the two main sales
channels:

-u
lesale
-Direct Sales

 
’
’’’



Manufacturing and logistics organization relies on a "~


",
which leverages Benetton͛s long-term industrial know-how into
manufacturing expertise available across the world.
Ô ÔŒ§   


  


  
 § 
§

United Colors of Benetton

United Colors of Benetton, the iconic Group's global brand,

has an international style that combines color, energy and
comfort. ll these key elements find their expression in the
brand's core value: Passion for Quality, with a strong
commitment to comfort and style.
Sisley

 place: Paris
 date:1968
 collection: enim
That͛s how the story of the Sisley brand started, a brand
that, year after year, has continued to offer an innovative
approach to fashion.
  
 § 
§

Playlife
Playlife, the Benetton contemporary brand, has evolved
from the role of individual brand to a trademark that
nurtures ideas and experimentation.

KI S COLLECTION
CB Kids

Sisley Young is a sophisticated, detailed and rich collection

inspired by the looks of up-to-the minute fashions, styled to suit
younger crowed.
 


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Π 

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| Benetton͛s communication can be divided into two macro departments
within the company:

The corporate and fashion press office and the advertising department.

| The press office, with headquarters in Ponzano, coordinates thirty pr offices

in thirty countries around the world, which handle the product
communication and the corporate image of the Group in each country.

| The advertising department develops the institutional and product

campaigns for the international market through an internal media planning
structure which directly buys media spaces both for Italy and the rest of the
world.

| ligns the communication activities and the local commercial needs.

| Communication, as a whole, develops projects and activities together with

Fabrica, the Group͛s communication research centre, that since 1994 hosts
young artists from all over the world.
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Ô

Mango Classy istinctive

ldo Next didas

rmani
Madame Tommy
&G Puma
Hilfiger
vant-Garde S orty
 ~

~
Globus Levis
Lee Reebok

West Side Nike

Practical ffordable
 Œ  Œ Œ §
 
 

Classy istinctive
Playlife

Sisley

vant-garde S orty

U.C.B

Undercolor

Practical ffordable
 


| WWW.benetton.com

| http://press.benettongroup.com/ben_en/about/
Thank You!!!

Presented By:
Nickel Jain
FY-E
BB