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Sampling: Sampling Plans: 1 Coursera (Marketing Strategy Specialization) - Shameek Sinha
Sampling: Sampling Plans: 1 Coursera (Marketing Strategy Specialization) - Shameek Sinha
Sampling: Sampling Plans: 1 Coursera (Marketing Strategy Specialization) - Shameek Sinha
Sampling Plans
Target Population
Narrow or broad? The narrower the target population, the harder and
costlier it is to collect
Sampling Frame
Histogram
160
140
120
Frequency
100 S2 S X2
80
60 X
40
20
0
-5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 M
Profit levels
It is a measure of reliability
Stratum 2 Draw n2
Draw n3
Stratum 3
Draw n4
Stratum 4