Professional Documents
Culture Documents
Consumer Markets Vs Industrial Markets
Consumer Markets Vs Industrial Markets
Consumer Markets Vs Industrial Markets
USERS
PUBLIC SECTOR
UNITS (BHEL)
GOVERNMENT
CUSTOMERS
GOVT. UNDERTAKINGS
(RAILWAYS, DEFENCE UNITS)
INDUSTRIAL /
BUSINESS
CUSTOMERS PUBLIC INSTITUTIONS
(GOVT. HOSPITALS)
INSTITUTIONAL
CUSTOMERS
PRIVATE INSTITUTIONS
(SCHOOLS, COLLEGES)
MANUFACTURING
UNITS (SUGAR, MILK)
CO-OPERATIVE
SOCIETIES
NON-MANUFACTURING
UNITS (BANKS, HOUSING)
F
I
G
.
T
Y
P
ES
O
F
I
ND
U
S
T
R
I
A
L
/
BU
S
I
N
E
S
SC
U
S
T
O
ME
R
S
How are Industrial Products / Services Classified?
Classification into 3 Groups shown below.