Starbucks and Corporate Social

responsibility

Jin Qian, Xiao Tan,Ngoc Quynh Le

Robert Szalay
 Company's profile

• Total stores 16,706 ( 12/ 2009)

• 8,850 Company-operated stores.

• 7,856 Licensed stores.

• Operating in more than 50 countries
• Operating income (2009)- $562 million
 Products

• Coffee

• Handcrafted Beverages

• Merchandise

• Fresh Food

• Consumer Products

• Brand Portfolio
 Starbucks Shared Planet
• Ethical sourcing

• Environmental stewardship

• Community involment
 Achievements and initiatives
2009

• 81% of purchased coffee- C.A.F.E. practices

• Increase of FAIR Trade coffee by 100%

• Farmers loans $20 mil. by 2015

• Community service 1mil. hours by 2015

• Conservation International - 29 projects

• Reduction of energy and water consumption

 Achievements and initiatives
2009

• LEED certification for new stores in 2010

• Develop a recyclable cup solution by 2012

• Front-of-store recycling in stores by 2015

• Serve 25% of beverages in reusable serveware

or tumblers by 2015
The Reality
 The environmental Impact
• Starbucks makes charitable contributions through the Starbucks Foundation created in 1997

• In 1999, Starbucks started "Grounds for your Garden" to make their business more
environmentally-friendly

• In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags

• In 2008, Starbucks was ranked #15 on the U.S. Environmental Protection Agency's list of
Top 25 Green Power Partners for purchases of renewable energy
 Improve the coffe farming condition and faire trade,as well as help the
poverty
• Ethiopia
 Engaging the Community through Community-based
Projects

• The development project CARE International and Starbucks started in 2007

in Ethiopia in the Gewgew Dingete villages in West Harrarghe, Ethiopia
• Provide farmers with better food, safe drinking water
• Community warehouse facilities were built,
• A haricot bean loan scheme and vegetable seed bank were initiated
• Farmers were trained in crop husbandry and marketing.
• These would thus help the farm become a more sustainable business for
each farmer in the village
 Energy Conservation

• Starbucks has emphasized two issues that are preserving and

developing energy efficiently, which it has impacted to climate change
• Starbucks tries to reduce its energy by cooperating with GE Company
• The LED lighting was installed 1,000 stores in U.S.A
 Wasted Water
• In October 2008, Starbucks was wasting 23.4 million litres of water a
day

• In June 2009, in response to concerns over its excessive water

consumption, Starbucks re-evaluated its use of the dipper well system

• In September 2009, Starbucks successfully implemented a new water

saving solution that meets government health standards.
 Recycling & Reducing
Waste

• In 2007, The 10% recycled paper cups used by Starbucks are not
recyclable
• Starbucks gives customers a 10-cent discount when they bring their
own reusable cup
• By 2009 reusable cups had been served over 4.4 million more than
2008