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    The Big Issue was founded in 1991 in response to rising homelessness in the UK. It is a monthly magazine exclusively sold by vendors who are experiencing homelessness. In 1993 it became a weekly publication, and in 1995 the Big Issue Foundation was established to provide additional support to vendors regarding issues like housing, health, personal finances, and addiction. While weekly sales peaked at 300,000 in 2001, they declined to under 125,000 by 2011, though total magazine sales have now surpassed 200 million since its founding.

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    The Big Issue was founded in 1991 in response to rising homelessness in the UK. It is a monthly magazine exclusively sold by vendors who are experiencing homelessness. In 1993 it became a weekly publication, and in 1995 the Big Issue Foundation was established to provide additional support to vendors regarding issues like housing, health, personal finances, and addiction. While weekly sales peaked at 300,000 in 2001, they declined to under 125,000 by 2011, though total magazine sales have now surpassed 200 million since its founding.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views5 pages

    Documentsthe Big Issue

    Uploaded by

    api-426151645
    The Big Issue was founded in 1991 in response to rising homelessness in the UK. It is a monthly magazine exclusively sold by vendors who are experiencing homelessness. In 1993 it became a weekly publication, and in 1995 the Big Issue Foundation was established to provide additional support to vendors regarding issues like housing, health, personal finances, and addiction. While weekly sales peaked at 300,000 in 2001, they declined to under 125,000 by 2011, though total magazine sales have now surpassed 200 million since its founding.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    The Big Issue

    HISTORY
    1991 – set up

     Founded by John Bird (now Lord John) and Gordon Roddick


     Response to increase in homelessness
     Monthly magazine sold exclusively on the streets
     Strat-up capitol provided by The Body Shop

     SOCIAL ENTERPRISE: A social enterprise is an organization that applies


    commercial strategies to maximize improvements in financial, social and
    environmental well-being
    1993 - weekly

     In June 1993, The Big Issue became a weekly magazine rather than
    monthly
     Regional editorials were introduced for Scotland, Wales, Northern and
    Southern England
    1995 – The Big Issue Foundation

     The Big Issue Foundation was set up to offer additional support and advice
    to vendors
     for issues such as:
     housing
     health
     personal finance
     addiction.
    Weekly Sales

     2001 – 300,000 copies per week


     2007-2011 – copies declined from 167,000 per week to less than 125,000
    per week
     This led to an increase in competition between vendors
     2012 – relaunched with focus on campaigning and political journalism, the
    cover price was increased
     2016 – celebrated surpassing 200 million magazine sales

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