SWOT

SWOT Analysis :
how to utilize and its limitation
 What is swot?
• Tools for assessing, concluding, and planning based on FOUR
elements : Strength, Weakness, Opportunity, and Threat

• Widely used by companies and various institution

The FOUR elements of SWOT:

Strenght Weakness

POA

Opportunity Threat
 Strenght Weakness
• Represent anything comes from inside • Represent anything comes from inside
that support and give advantage to that hinder, hamper, or give
your goal disadvantage to your goal
• Example : talent, skill, resources • Example : laziness, mood
Opportunity
• Represent any occurences,
conditions, or changes that
support or embrace your goal
• Example : national day,
economic bloom,
Threat
• Represent any occurences,
conditions, or changes that
hamper your goal
• Example : natural disaster
 How to utilize?

Strength Fokus
Opportunity Internal

Fokus Weakness
External
threat
OUTCOME? Strenght

Problem
threat opportunity
identification

weakness
 • Anda seorang mahasiswa kedokteran dan
anda ditugaskan untuk mengadakan sebuah
Case Example acara bakti sosial di kampung A.
• Bagaimana analisis SWOT anda pada acara
ini?
 SWOT Limitation
• Swot analysis offers OPTION, but not SOLUTION
• Subjective analysis
A Mind needs books as a sword needs a whetstone
if it is to keep its edge

-Tyrion Lannister

THANK YOU