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The Value Delivery System: Choose The Value Provide The Value Communicate The Value Capture The Value
The Value Delivery System: Choose The Value Provide The Value Communicate The Value Capture The Value
Source: Lanning, M.J. and Michaels, E. G., ‘A business is a value delivery system’,
McKinsey & Co., Inc., June 1998
1
Key issues for channel strategy
Effectiveness Efficiency
CHANNEL STRATEGY
Environment
2
From single channel to omni-channel
Single channel
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Multi channel
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D.C. STORE
Omni Channel
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