BUSINESS STRATEGY IN GLOBAL ENVIRONMENT

Delicate by: Mr Mervyn Sookun

 Presentation on Syngenta
Prepared by group no: 31

• Mohammad Jahid Hassan ID: B0602AWAW0410

• Tariq Masood
• Anna Ngeh Fuen
• Sanjeevkumar Sarma
• Maleen Danushka
• Md. Mehedul Islam Sarker
ID: B0586GGLS0410
ID: B0653FKFK0410
ID: B0629KDKD0410
ID: B0628KDKD0410
ID: B0657GGMH0410.
Background and History of
Syngenta inherits the strengths and traditions of two
excellent companies. However, it will have a clear
personality of it own. The name, Syngenta, has two
distinct roots

"Syn" stems from Greek. It reflects synergy and

synthesis, integration, and consolidating strengths.
"Genta" relates to humanity and individuals. It stems
from the Latin "gens," for people or community. So
Syngenta means "bringing people together."
For company developing purpose acquiring
to others homogenous industries like Easy,
and Argentine FPPGS seeds producing
company.

Syngenta focuses on delivering sustainable

agriculture through innovative research
and technology
 What factors have led to the increased demand for
food and fuel in recent years? Use fact and figures from
the case study.
Increase demand for food, feed and fuel
Factors have led to the increased demand for food and fuel.

• Global demand is likely to increase by a

further 40% and demand for meat by 60% in
the next 40 years.
• Food production from existing agricultural
land will need to double by 2050 to meet this
demand.
• It is necessary to balance the
demand of people and wild spaces
by growing more on the same
amount of agricultural land.
• Society needs to consider how to
preserve biodiversity for the long-
term.
Sygenta is on delivering sustainable
agricultural through innovative research and
technology. The use of technology can help to
provide to the increased demand problems:
 Technology is the application of science to create
new products.
 Providing products to protect crops.
 Agricultural products to improve crop yields for
farmers.
 New seeds to grow better , pest- resistant and
high yielding crops.
 They are trying to develop new crops and to
increase crop yields.
The SLEPT Factor in
Syngenta
SLEPT Model:
 Social factor in Syngenta
• Syngenta’s aim is to help produce crops to
provide quality food.
• Farmers must increase crop yields for
feedstock to satisfy demand for meat
• Developing plants which are more water-
efficient and produce a greater crop yield.
• Contribute to the well being of communities
on a local, national and international scale.
 Legal factors

• Seeks to meet the requirements to local

and international laws.
• Seeks to ensure the safety of wildlife and
the environment.
• It meets UK environmental laws.
• It registered the trademark for AXIAL-
2005 against copying by competitors.
 Economical factors
Numbers of economical factors have an impact on
Syngenta:
 The increasing wealth means changes in lifestyle
and diet.
 The rising cost of food and feed stocks.
 Oil price increase means fuel input cost are
higher.
 Farmers growing crops but brings wealth to rural
communities.
 Political factors

Syngenta helps to support three main political

factors Which is related with:
 Food security
 Energy security
 Climate security
 Technology factors
• Its products increase the output from existing
farmland
• It develops new products
• It integrated pest management programme
• It helps to shape new agricultural technologies
that can transform lives.
• It has responded to technical advantages such as
reduce CO2 emission in order to use alternative
fuels.
 Syngenta Helping Local
and Global Communities
With:

Food Security
Energy Security
Climate Change
•Food security is safe and nutritious food to meet
dietary needs and food for an active life at all
time.
•Syngenta helps to provide crop pest bio fuel
energy
•Using bio fuel helps to reduce green house gas
emission.
Answer to the question no 4

TECHNOLOGICAL
RESEARCH HELPING TO
FEED
FUEL THE WORLD.
 Syngenta’s Sacrifice Research and
Technology Development to :
Increase crops output
Improve yield to provide the
increased demand the world
needs.
Create bio fuels to replace
existing fuels
Reduce society’s impact on
biodiversity.
Thanks For your
kind Attention
Any question?