WHAT IS FASHION?

• Something that is dealt with everyday

• Who dictates fashion?

• It separates people into groups

• An endless popularity contest

 AREAS OF FASHION
• Architecture • Music • Hospitality
• Interior design • Entertainment • Crafts
• Clothing • Sports • Philosophy
• Costume • Etiquette • Spirituality
• Cosmetics • Politics
• Grooming • Media
• Hairstyle • Sociology
• Dance • Technology
French Fashion can be
described as being
elegant. From the couture
style of Yves Saint
Laurent and Pierre Cardin
to the experimental street
style of Andre Courreges,
French fashion is renowned
for its sophisticated designs
and innovative
touches. Although the
French fashion world has
traditionally been dominated
by men, with the exception
of Coco Chanel.
 •Strict Regulations

•High Prices - From

100 to 400 hours to
make one dress,
costing from $26,000
to over $100,000. A
tailored suit starts at
$16,000, an evening
gown at $60,000.

• Only 2000 women

buyers.

•Helps sell other

products
 BELLE ÉPOQUE
•1860-1960

•Establishment of courtier
houses

•Vogue, fashion shows

•Travel easier

•Charles Frederick Worth;

dominated the industry
from 1858-1895.

• Callot Soeurs, Vionnet,

Fortuny, Lanvin, Chanel
Dior & many others
followed.

•1960’s; a new generation

•Luxury products main

source of income.
ILLUSTRATIONS OF
FRENCH FASHION
IN THE PAST
1858 Englishman Charles Worth establishes first haute
couture fashion house in Paris

1906 Paul Poiret establishes fashion house; creates harem

pants; first couturier to launch perfume, "Rosina”

1913 Gabrielle "Coco" Chanel opens boutique in Deauville,

France; revolutionizes and democratizes women's
fashion with tailored suits, chain-belted jerseys, quilted
handbags; the most copied fashion designer in history

1914- World War I prompts women to work in factories,

1918 offices; women wear pants; military cut influences
clothes
Early More feminine clothes; chiffon dresses; halter tops
1920’s Decline in use of cotton because of popularity of rayon.
1930 Tennis star Rene Lacoste, known as "le Crocodile," manufactures a
versatile new tennis shirt. It features an embroidered crocodile,
believed to be the first instance of a designer logo to appear on a
garment.
1940-1945 World War II forces many Paris couture houses to close.

1947 Dior reestablishes Paris as fashion center; revives haute couture;

replaces wartime austerity with the glamour of the "New Look" with
tight waist, stiff petticoats, billowing skirts
1950 Shoes have pointed toes, stiletto heels

1960 Pierre Cardin becomes first designer to license his name for various
products; is first to create ready-to-wear lines
YSL opens fashion house; often uses ethnic inspirations; remains most
classic modern designer.
Mid 1960s Influenced by rock music; fun, revolutionary clothes

1968 Calvin Klein begins producing elegant, simple clothes,

Ralph Lauren creates men's wear line; expands into women's wear
Men’s fashion
• Significant change in the past
one and a half decade

• Earlier rich men were the

fashionable ones

• Today men’s fashion has

taken a universal turn
 4
2
3

5
6
7

9 10
 Sonia rykiel
• Born on 25th may, 1930 in Paris, France

• “QUEEN OF KNITS”
Yves saint-laurent(YSL)
• Founded by YVES SAINT-LAURENT
and PIERRE BERGE IN 1962

• Chief designer- STEFANO PILATI

 CHRISTIAN
DIOR
• January21,1905 – October
23,1957
• Born in Granville, Normandy,
France
• His success story
• His death… a mystery??
LOUIS VUITTON
• August 4,1821 – february
27,1892

• Born in Jura, France

• Founded in 1854

• Parent company - Louis

Vuitton Moët Hennessy, SA
 CHLOE
• Jacques Lenoir and Gaby Aghion
• Founded in1952
• Why the name chloe..??
 hermes
• Thierry Hermes

• Founded in 1836
 AGNES B.
• Born in 1941 in Versailles, France
• Parent company- Comptoir Mondial de
Creation(CMC)
• First boutique in 1975
• Designed menswear in 1981
 Jean paul
gaultier
• Born on April 24, 1952 in
Arcueil , Val-de-Marne, France

• First collection released in

1976
 chanel
•COCO CHANEL: 1883 –
1971

•Founded in 1910’s

•Revolutionized HOT
COUTURE
 Paula ka
• Founder- Serge CAJFINGER
• Attentive to client’s needs
• Keen spotter of current trends
Pierre cardin
He is the living legend in
the french
industry
Fashion industry!
In 1977 he received the
Goldenden the
Golden thimble of french
Haute Couture
Award.
He designed clothes for
the movie beauty

And the beast!!

 Fashion tv
• International fashion television channel
• ORIGINATES FROM FRANCE
• Founder – michel adam lisowski
• 1997
• Reaches 300 million households , across 5
continents in 202 countries
• Official website launched in 2005
• Another channel in the FTV family- F MEN
 French fashion in
India
• a vast number of French brands
covering a diverse range of activities,
are today available in the Indian
market , namely, L'Oréal, Clarins,
Vichy, Christian Dior, Nina Ricci, ST
Dupont, Cartier , Louis Vuitton