Professional Documents
Culture Documents
Hero Motocorp: The Evolution of A Brand
Hero Motocorp: The Evolution of A Brand
Hero Motocorp: The Evolution of A Brand
Munjal family and Honda group both owned 26% stake in the Company .
• Hero Honda started its operations in 1984 as a joint venture between Hero Cycles of
India and Honda of Japan.[7] In 2010, when Honda decided to move out of the joint
venture, Hero Group bought the shares held by Honda.[8][9]
• By December 2010, the board of directors of the Hero Honda Group had decided to terminate the
joint venture between Hero Group of India and Honda of Japan in a phased manner.] Under the
joint venture Hero Group could not export to international markets (except Nepal, Bangladesh and
Sri Lanka) and the termination would mean that Hero Group could now export.
Brand Evolution
The Evolution of Hero Motocorp is approached as
mentioned below-
1. Brand communication ( ad campaigns) depicting
the change in brand focus with changing times.
It gives the reader an idea about how brand
evolved itself insync with times
2. Product launches- depicting how products
reflected the changing demands of the
consumer which became the driver for brand
evolution
Brand evolution with changing
decades
1960s
• Here you can talk about cycles- show some
print ads. Then talk about their joint venture
with Honda
Mid 1980s
Product
Cultural truth-
Truth- Bike
Frugality at Fill it, shut it
with fuel
the core of forget it.
efficiency (
India
CD100)
The task for Hero Honda brand was to connect and become
relevant to Indian youth in the midst of dynamic India with values
like ‘ ambition, determination, enthusiasm’. Indian youth were no
more defined by constraints but by their ‘ unconstrained dreams’.
Moreover, it was reflected in their bikes which also was no more
constrained by functionality and made a leap into aesthetics and
advanced features
• After this slide please put one slide for ad
campaign and another slide for product
launches and product ads to show how they
were stylish and advanced
Learning till now-
To connect with the women and create a brand that will be loved by
females, Hero Honda created this brand on strong insight that there
exists a strong divide between the genders. Women are always
suppose to take a back seat or compromise. The role of the scooty
therefore was to break these barriers.
• Please put the ads here
And then came the split