Professional Documents
Culture Documents
Presentation: Group Members Are
Presentation: Group Members Are
Parwaiz MBA 1
Company Background & History
Pakistan Mobile Communications Limited,
better known as Mobilink GSM.
Mobilink has 28.24 million customers by March
2009.
Mobilink's Head office is located in Mobilink
House, 1 A Kohistan Road, F-8 Markaz Islamabad.
Mobilink started operations in 1994 as the first
GSM cellular Mobile service in Pakistan.
Company Background & History
Vice President
Corporate Affairs
Agha Qasim
Product line and Categories
Mobilink offers both Pre-paid and Post-
paid services.
indigo Post-paid
Pre-paid
JAZZ
Product line and Categories
Mobilink Indigo and jazz have 15 more products given
below
1. Mobilink Indigo
2. Mobilink Jazz
3. Mobilink Black Berry
4. Mobilink PCO
5. Mobilink Wi MAX
6. Mobilink TV
7. Mobilink Game
Product line and Categories
8 Jazz Cricket SIM
9 Conference Bridge
10 PSO Cards
11 PIA Reservations
12 Stock Watch
13 Fax Mail
14 Corporate SMS
15 SMS Advertiser
VALUE ADDED SERVICES
. 1 GPRS.
1
Manufacturer Retailer
Consumer
Manufacturer Franchiser
Consumer
Manufacturer Jobber
Consumer
Mobilink Management Style
Strategic Business Department
IT Department
Creativity & Content Management Department
Finance & Accounting Department
Administration & HR Department
SWOT ANALYSIS
STRENGTH WEAKNESSES
OPPORTUNITIES THREATS
Market Share
Zong 6.1%
Warid 18.8%
Mobilink 31.7%
31.7%
Telenor 21.6%
Ufone 21.5%
BCG GROWTH SHARE MATRIX
Star -(High Growth, High Market Share)
•Jazz One
•Jazz Easy
•Mobilink PCO
Dog-(Low Growth, Low Market Share)
•Jazz Octane
CORPORATE SOCIAL RESPONSIBILITY