IDC Timo Elliott Distribution

The Clear Intelligence Future:
Simple, Seamless, Social, and Strategic
Timo Elliott Sofia, Bulgaria

September 2010 by Podoboq, Flickr
© Timo Elliott
Page 2 2010 / Page 2
INFORMATION
TECHNOLOGY
© Timo Elliott 2010 / Page 3

SEE
UNDERSTAND
ACT
Skyrocketing BI Interest and Deployments
30%
20%
11%
8%
2008 2009 2008 2009
Expanding/Upgrading Not Interested/Don't Know

Accelerating Usage
28%
26%
25%
2007 2008 2009
“Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?
Taking Business Intelligence to the Next Level
Simple Seamless Social Strategic

Simple
Ease of Use is The #1 Barrier to Deployment
Top Roadblocks to BI Success

Challenge Rank
Complexity of BI tools and interfaces 1
Cost of BI software and per-user licenses 2
Difficulty accessing relevant, timely, or reliable data 3
Insufficient IT staffing or excessive software requirements
4
for IT support
Difficulty identifying applications or decisions that can be

5
supported by BI
Lack of appropriate BI technical expertise within IT 6
Lack of support from executives or business management 7
Poor planning or management of BI programs 8
Lack of BI technology standards and best practices 9
Lack of training for end users 10
1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008
©©SAP
Timo2008
Elliott
/ Page
2010 13
/ Page 13
Feedback from BI Users
“Are your BI applications easy to use?”
Base: 82 IT decision-makers

Intuitive Interfaces

Open Exploration

Search
?
Show What’s Available

Progressive Expertise
View Reports Strategic Analysis

Expert Formatting

Highlight “What’s Interesting”
e.g. “Highlight values that have changed 50% more

than the average change over the last four quarters”
City Revenue Growth

Sofia $34,500 23%
New York $23,100 10%
London $10,320 12%
12%
Paris $25,550 9%
Munich $89,030 14%
Madrid $95,230 18%
Rejkyavik $124,356 21%
Prague $36,456 45%
45%
San Francisco $21,920 20%
Tokyo $67,240 99%
Sydney $89,115 10%

Intelligent Power
Forecasting Anomalies Clustering
Influencers Trends
© Timo Elliott
Page 26 2010 / Page 26
Fast
Column databases
Hardware Acceleration
In-Memory Processing
Lower Memory Costs

Mobile
WYN-WYN-WYN

Papa Mama

New Devices, New Opportunities
More People, More Often, More Context

De NHM kijker
0.3
10km
Eerste Romeinse
nederzetting: “Oppidum
Batavorum”
Jaartal: 12 voor Chr.
Afstand: 300 meter

Filter by: Branch
N
Highstreet NE 0.1km
Operations +23%

Filter by: Maintenance History
E 0.1km
Tower Pipe 3
Last Maintenance: 2 Weeks

Photo by Thomas Hawk, Flickr
Filter by: Store Performance
SE 0.1km
Store 23
Current sales: $15k

Seamless
Embedded Analytics

“An expert is someone who has succeeded in
making decisions and judgments simpler
through knowing what to pay attention to and
what to ignore.”
Edward de Bono
ALL Data

Top-to-bottom
visibility
required
Business Intelligence
Meta Data Mgt
Master Data Mgt
Data Warehousing
Data Quality
Data Integration
Dater Qwality
$121,900
$400,000,000
© Timo Elliott
Page 44 2010 / Page 44
“Poor-quality customer data costs U.S.
businesses $611 billion a year.
Yet nearly half of the companies surveyed

admit they have no plans to improve
data quality”
The Data Warehousing Institute study

Applications for Data Stewards

Text Analytics

Customer feedback

Real-Time Data
RDBMS
Web Services
Data Customer Data
ERP Data
Events
Web Data
Qualitative Messaging
Custom
Applications Methodologies
Legacy Supplier Data

Data
COSO

On-Demand Business Intelligence

Photo by PhillipC
BI On-Demand: Is it Right For Your Project?
Qualifying Questions:
 Are you on a tight time line?

 Do you use Salesforce.com or any other SAAS offering?
 Do you have tight IT resources (personal and hardware wise)?
 Are you having challenges getting access to CAPEX?
 Do you want share data with customers/partners?
 Am I allowed to put data outside of my firewall?
 Are there any legislative reasons why I can’t?
 Do I absolutely need to connect to On-Premise data?
 Do you worry about peak usage on your BI system?

Metadata and Magic
Sales in Bulgaria have risen by…
Revenue Filter Over Time
Bulgaria Revenue by Quarter

600
500
400
300
200
100
0
2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2

Social
Social Feeds

Collaboration is Important…
36% of company performance
Source: Frost & Sullivan, “The Impact of Collaboration on Business Performance”, 2006
Collaboration Around Data
Supermarine Spitfire
93% of Us Think We’re Better
than Average Drivers

Collaborative Decisions
Business Users Sales Shipping
Gartner Strategic Planning Assumption

“In 2009, Collaborative Decision Making will emerge as a new product
category that combines social software with BI platform capabilities”

Social Intelligence
“The analysis of social content for implicit connections.”
 ExpertiseLocation
“Who has the expertise to
answer my question?”
 Relationship Mining
“Where is my contact in the
organization?”
 Social Network Analysis

“Who are the most connected
people in my organization?”

Strategic
Turning Strategy into Action
95% of a typical workforce does not

understand its organization’s strategy
90% of organizations fail to execute their

strategies successfully
120% of conference attendees don’t believe

statistics in presentations
Source: balanced scorecard collaborative

IS YOUR STRATEGY A
SECRET
TO YOUR EMPLOYEES?

Closed-Loop Performance Management
Strategy & Risk

Management
Performance
Optimization & BI Business Planning
Sustainability Platform & Consolidation
Execute with
Compliance
XBRL Publishing IFRS

Tracking Performance Without Risk is… Shortsighted
www.timoelliott.com
"Egregious, Willful" Safety Violations
BP 760
Conoco-Phi... 8
Su 8
E 1
© Timo Elliott 2010 / Page 68 Photo by Duncan Davidson on Flickr

Building A Clear Enterprise
Gaining visibility through entire cycle
Strategy
Strategic Alignment
Risks Opportunities
Predictable Performance
Confident Decisions
Execution
© Timo Elliott
© SAP 20082010 / Page
/ Page 69 69
“ Computers are useless.
They can only give you
answers.”
- Pablo Picasso
Intelligence = Information + PEOPLE
Implement New Strategy Launch Product Integrate Acquisition
Collaboration Strategy
Information
Management
Best
practice
Finance
Knowledge
Management Business Process

Taking Business Intelligence to the Next Level
Simple Seamless Social Strategic

Innovation and Technology
A computer lets you make more mistakes faster

than any invention in human history...
…with the possible

exceptions of hand
guns and tequila
© Timo Elliott
Page 73 2010 / Page 73
Thanks!
You Should Follow Me on Twitter: @timoelliott
Email:
telliott@timoelliott.com
BI Blog:
timoelliott.com
(Go here to download a
PowerPoint version of this
presentation)

IDC Timo Elliott Distribution

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

IDC Timo Elliott Distribution

Uploaded by

Copyright:

Available Formats

The Clear Intelligence Future:

Simple, Seamless, Social, and Strategic

Timo Elliott Sofia, Bulgaria

© Timo Elliott 2010 / Page 3

2008 2009 2008 2009

Expanding/Upgrading Not Interested/Don't Know

© Timo Elliott 2010 / Page 6

2007 2008 2009

Simple Seamless Social Strategic

© Timo Elliott 2010 / Page 8

Top Roadblocks to BI Success

Difficulty identifying applications or decisions that can be

“Are your BI applications easy to use?”

© Timo Elliott 2010 / Page 14

© Timo Elliott 2010 / Page 15

© Timo Elliott 2010 / Page 18

© Timo Elliott 2010 / Page 20

View Reports Strategic Analysis

© Timo Elliott 2010 / Page 23

© Timo Elliott 2010 / Page 24

e.g. “Highlight values that have changed 50% more

City Revenue Growth

© Timo Elliott 2010 / Page 25

Forecasting Anomalies Clustering

© Timo Elliott 2010 / Page 27

© Timo Elliott 2010 / Page 28

© Timo Elliott 2010 / Page 29

More People, More Often, More Context

© Timo Elliott 2010 / Page 31

© Timo Elliott 2010 / Page 32

© Timo Elliott 2010 / Page 33

© Timo Elliott 2010 / Page 34

© Timo Elliott 2010 / Page 36

© Timo Elliott 2010 / Page 40

© Timo Elliott 2010 / Page 42

Meta Data Mgt

Master Data Mgt

Yet nearly half of the companies surveyed

The Data Warehousing Institute study

© Timo Elliott 2010 / Page 45

© Timo Elliott 2010 / Page 46

© Timo Elliott 2010 / Page 48

© Timo Elliott 2010 / Page 49

Legacy Supplier Data

© Timo Elliott 2010 / Page 50

© Timo Elliott 2010 / Page 51

 Are you on a tight time line?

© Timo Elliott 2010 / Page 53

Sales in Bulgaria have risen by…

Revenue Filter Over Time

Bulgaria Revenue by Quarter

© Timo Elliott 2010 / Page 54

© Timo Elliott 2010 / Page 56

36% of company performance

© Timo Elliott 2010 / Page 59

Business Users Sales Shipping

Gartner Strategic Planning Assumption

© Timo Elliott 2010 / Page 60

“The analysis of social content for implicit connections.”

 Social Network Analysis

© Timo Elliott 2010 / Page 61

95% of a typical workforce does not

90% of organizations fail to execute their

120% of conference attendees don’t believe