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  • R.R Donelley & Sons: The Digital Division: Group 2: Aayushi, Anirudh, Karan, Pallavi, Ronak, Shivani, Sukirti

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    Ushma Mehta Shah
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    This document provides an analysis of R.R Donnelley & Sons' efforts to establish a digital division. It first introduces R.R Donnelley as a 164-year-old printing company that currently holds 6% of the $80 billion print market. It then examines the challenges of transitioning to digital printing from traditional printing methods. The document analyzes the strengths of Donnelley's traditional print business and the promises and weaknesses of digital printing. It concludes by recommending that Donnelley incorporate digital printing into its core services, dedicate sales and marketing resources to educate customers, and revise incentives to prioritize the new digital department. It also critiques the CEO's leadership in failing to properly allocate resources and approve

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    Donnelley

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    This document provides an analysis of R.R Donnelley & Sons' efforts to establish a digital division. It first introduces R.R Donnelley as a 164-year-old printing company that currently holds 6% of the $80 billion print market. It then examines the challenges of transitioning to digital printing from traditional printing methods. The document analyzes the strengths of Donnelley's traditional print business and the promises and weaknesses of digital printing. It concludes by recommending that Donnelley incorporate digital printing into its core services, dedicate sales and marketing resources to educate customers, and revise incentives to prioritize the new digital department. It also critiques the CEO's leadership in failing to properly allocate resources and approve

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    91 views9 pages

    R.R Donelley & Sons: The Digital Division: Group 2: Aayushi, Anirudh, Karan, Pallavi, Ronak, Shivani, Sukirti

    Uploaded by

    Ushma Mehta Shah
    This document provides an analysis of R.R Donnelley & Sons' efforts to establish a digital division. It first introduces R.R Donnelley as a 164-year-old printing company that currently holds 6% of the $80 billion print market. It then examines the challenges of transitioning to digital printing from traditional printing methods. The document analyzes the strengths of Donnelley's traditional print business and the promises and weaknesses of digital printing. It concludes by recommending that Donnelley incorporate digital printing into its core services, dedicate sales and marketing resources to educate customers, and revise incentives to prioritize the new digital department. It also critiques the CEO's leadership in failing to properly allocate resources and approve

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 9

    Company

    LOGO

    R.R Donelley & Sons: The


    Digital Division
    Group 2: Aayushi, Anirudh, Karan, Pallavi,
    Ronak, Shivani, Sukirti
    Company
    LOGO
    Contents

    • Introduction

    • Challenges

    • Analysis

    • Recommendations
    Company
    LOGO Introduction and background
    • R.R Donnelley was founded in 1864 and is in the business
    of printing.
    • One of the leading printing giants in their industry they
    cover about 6% of the of the USD 80 billion print market.
    • They have recently set up a digital division in their
    organization which is responsible for spearheading
    Donnelley’s digital printing venture.
    Company
    LOGO Challenges
    • Strengths of the traditional print business

    • Promises and weaknesses of the proposed


    digital printing business
    •
    Company
    LOGO Analysis: Traditional business
    Company
    LOGO Analysis: Digital business
    Company
    LOGO Question 4: Recommended steps

    • Inculcate and offer digital printing as part of the


    regular portfolio of services (offset and gravure).
    • Provide a dedicated sales and marketing force for
    educating the customer about the benefits of
    digital printing.
    • Revise the incentive schemes with more weight
    age given to the digital department.
    Company
    LOGO
    Question 4 part 2
    • Keeping all the points in lieu this group feels that
    John Walter is not performing his duties as a
    CEO adequately.
    – No allocation of responsibility of funds.
    – Bad management.
    – Projects approved on the basis of clout rather than
    value it brings to Donnelley.
    Company
    LOGO

    Thank you

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