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Presented by:-
Sandeep  
Snehansh
Sushant
¦eer Market In India
Ȉ Beer market in India is estimated to be
around Rs. 3000 crores.
Ȉ Around 94 million cases of beer are
sold annually.
Ȉ Market is expected to grow at an annual rate
of 17.2% till 2011.
Ȉ United Breweries is the market leader with a
47.5% market share.
Ȉ SAB Miller comes second with a 38.3%
market share.

]
 
 
  
 Market research
Ȉ For the study, researchers surveyed 82,860
women aged 27 to 44 who participated in the
Nurses' Health study.

Ȉ 72% of women were suffering from Psoriasis.

Ȉ The researchers suggested that malted barley, is

the main ingredient for this disease.

Ȉ Therefore, Queensailor is made up of ǮWheatǯ psoriasis

instead of barley.

Ȉ Urban women prefer to drink light version and

lower alchohal content.

Ȉ Women consume 25% of total beer in India. G

 w
MUCw ¦ 
CA DI
Ȉ Men 40 ml per day
Ȉ Women not more than
half of that quantity i.e
20 ml.
Ȉ Real hard fact
700ml Ȃ acceptable
for men ,half for
women.

º
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Ȉ i
   
India
Ȉ  
Mild
Ȉ     

5.5 < 8.5% by volume
Ȉ 
Different flavor (Chocolate, Vanilla & Strawberry)
Ȉ 
Indian malts basically Wheat
Ȉ i  
Brown Ȃ Chocolate, Light yellow Ȃ Vanilla, Pink -
Strawberry
Ȉ   

7 - 9 °C may increase without
bitterness in taste
Ȉ  
330 ml (In Plastic bottle and Cannes)
Ȉ  
6 months from the date of manufactured [
Product
Ȉ First Indian made
product in its
segment.

Ȉ High quality of raw

material (Specially
designed for women).

Ȉ Always tastes fresh.

Ȉ No hangover even for

first user by one
bottle or cane. M
Main Ingredients:-
Ȉ Water
Ȉ Starch source:-
Malted wheat
Ȉ Hops in less %.
Ȉ Yeast
Ȉ Sugar
Ȉ Variable Flavor


 price

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Ȉ Rs. 40/-(In Delhi & Ȉ Rs. 45/- (In Delhi &
Mumbai). Mumbai).
Ȉ Rs. 25/-(In Goa & Ȉ Rs. 30/-(In Goa &
Pondicherry) Pondicherry).
Ȉ Rs. 30/-(In southern Ȉ Rs. 35/- (In southern
region) region)
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Distribution





 





 

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 Promotion
Ȉ Through Common Wealth Game.
Ȉ Events for women.

  ! ÿ

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ÿÿ
Segmentation
â  
Ȉ Urban area
Ȉ Tourist Places

"  
Ȉ Gender- Female
Ȉ Age- above 18

  
Ȉ Broad and frank minded women
Ȉ Middle and High class women in Urban areas
ÿ
 Positioning
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Ȉ Corporate women
Ȉ College girls
Ȉ Tourist (Women)

# 
Ȉ Healthy drink

  
Ȉ Specially made for women

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ÿG
Ȉ Finest quality of Ingredients helpful for womens.
 Competition
Ȉ Mainly no direct competition.
Ȉ Alcoholic product for women are:
Ȃ Vodka
Ȃ Whisky
Ȃ Rum (Bacardi - Breezer)
Ȃ Beer (Both for men and women)
Ȉ Indirectly competition with Kingfisher and
SAB Miller
ÿº
Market share of beer in
India

ÿº  ºr 

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 Gr 

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Gr

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 Stability factor
Ȉ Formula for making beer one of its
kind to be patented.
Ȉ Consider to be an item occasionally
or regular.
Ȉ Based on natural ingredients.
Ȉ National level- market size.
Ȉ Beer is more preferable then any
other alcohol drink.

ÿM
 ârowth Factor
 




Ȉ Warm/hot climate
Ȉ Increase in number of women beer-drinkers
Ȉ Increasing exposure
Ȉ Can do expansion to reach out wider audience
worldwide.
Ȉ It can satisfy the need i.e. alcohol + a normal drink
Ȉ In India, Womenǯs are now modernize.

ÿ
 Marketability Factor
Ȉ Product is related to corporate & college goers in
urban areas.
Ȉ New entrant in the market.
Ȉ Have indirect competition with breezier,
Carlsberg, Kingfisher etc.
Ȉ No seasonal variation is involved.
Ȉ Introduced in many different flavors.

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"#$%