Professional Documents
Culture Documents
Planning
Planning
resource allocations
schedules
Strategic goals/plans
(Senior management)
Whole organization
Tactical goals/plans
(middle management)
Divisions
Strategic Tactical
Ensure long-term It is used as a means to
effectiveness and growth implement strategic plans.
Length: Usually two or more Length: Short-term
years
Plans are done every one to Plans are done every six
three years months to a year
Primarily done by top Primarily done by employees
management up to middle management
Barriers to effective Planning
(a) Influence of external factors:
(e) Inflexibility:
Requirements of a Good Plan
An effective and sound plan should have the following features:
(a)Clear objective: The statement on objectives should be clear, concise, definite
and accurate. It should not be colored by bias resulting from emphasis on personal
objectives.
(b)Proper understanding: A good plan is one which is well understood by
those who have to execute it. It must be based on sound assumptions and sound
reasoning.
(c) Flexible: The principle of flexibility states that management should be able to
change an existing plan because of change in environment without undue extra
cost or delay so that activities keep moving towards the established goals.
(d)Stable: The principle of stability states that the basic feature of the plan should
not be discarded or modified because of changes in external factors such as
population trends, technological developments, or unemployment.
(e)Comprehensive: A plan is said to be comprehensive when it covers each and
every aspect of business. It should integrate the various administrative plans so
that the whole organization operates at peak efficiency.
(f)Economical: A plan is said to be good, if it is as economical as
possible, depending upon the resources available with the organization.
PLANNING PROCESS
OBJECTIVES
Objectives may be defined as the goals
which an organisation tries to achieve. Objectives
are described as the end- points of planning.
Objectives form a hierarchy
Organizational
Objectives
Divisional
Objectives
Departmental
Objectives
Individual
Objectives
Features of Objectives
The objectives must be predetermined.
A clearly defined objective provides the clear direction for
managerial effort.
Objectives must be realistic.
Objectives must be measurable.
Objectives must have social sanction.
All objectives are interconnected and mutually supportive.
Objectives may be short-range, medium-range and long-range.
Objectives may be constructed into a hierarchy
Management by
Objectives
(MBO)
Definition
Management By Objectives (MBO) can be defined as a
process whereby the employees and the superiors come
together to identify common goals, the employees set
their goals to be achieved, the standards to be taken as
the criteria for measurement of their performance and
contribution and deciding the course of action to be
followed.
Management by Objectives
Principles-
MBO Described by Peter Drucker
Define
Perfor mance
Employee
Appraisals
Objectives
Continuous
Monitoring
Providing
Of Employee
Feedback
Perfor mance
And Progress
Perfor mance
Evaluation/
R eviews
SMART Goal Setting
•Described by Paul J. Meyer
• Guides people and organisations to set objectives
•Helps in setting Key Performance Indicators like performance management
and personal development
Evaluate current S
Set new
• Mission W Formulate Implement
mission, goals,
•Goals O strategy strategy
•Strategies grand strategy
T
Scan internal
environment
Strategic planning
Types of strategies
Grand strategy
Growth strategy
Stability strategy
Retrenchment strategy
Global strategy
Multidomestic strategy
Transnational strategy
Grand Strategy
The general plan of major action by which an organization
intends to achieve its long-term goals.
Internal growth
Development of new products
Expansion of new products or services into new
markets
Diversification
Acquisition
Mergers
Stability strategy
Maintaining the same size of the organization or grow
•Standardization of
product design and
advertising strategies
throughout the world
•Treats world as a single
market
Multinational
Modification of
products design and
advert sizing strategies
to suit the specific needs
of individual countries
Transnational strategy
Business-level strategy
How do we compete?
Functional-level strategy
How do we support the business-level
strategy?
What is Policy
Policies are general statements or understandings
that guide managers’ thinking in decision making. They
usually do not require action but are intended to guide
managers in their commitment to the decision they
ultimately make.
Types of Policies
Substantive Policy:
1. What is
Decision Making? 2. Barriers to Good
Decision Making
3. Decision
Making Process
4. Decision Making
Tools
What is Decision Making
• The word decision has been derived from the Latin word
"decidere" which means "cutting off". Thus, decision involves
cutting off of alternatives between those that are desirable
and those that are not desirable.
• Action Orientation:
• Goal Direction:
• Effective in Implementation:
RATIONAL DECISION MAKING MODEL
4. Generate alternatives
• All intelligent decision makers dealing with uncertainty like to know the
degree and nature of the risk they are taking in choosing a course of
action. One of the deficiencies in using the traditional approaches of
operations research for problem solving is that many of the data used in
model are merely estimates and others are based on probabilities.
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