Professional Documents
Culture Documents
Organizational Implications
Organizational Implications
FOR EXAMPLE
Core In marketing approach
Competence
The move from (OSOCC)
PROJECT OFFER supports
COMPANY POSITIONING
Customer
(OSC1/ OSC2)
to Employee skills
a real break
This has some CONSEQUENCES
for companies
ORGANIZATIONAL IMPLICATIONS
– Lead to cultural problems within a Company and making major changes in managerial practices
– Needs simultaneously manage/ coordinate
■ production technologies --> able to produce product on system with specific technical characteristics
■ Human resources able to design/ create/ offer services
– Technologies/ human resources able to create project offer
CONCERNING THE ORGANIZATION AND
HOW IT FUNCTIONS
■ When moving from CUSTOMER’s technical needs CUSTOMER’s Challenges
– Raises the question of How Organization function?
■ Who is responsible for Managing Key Account (KAM)?
■ Who is responsible to increase/ create max. customer value (other function/ part timer marketers)?
■ What is its relationship?
■ One organizational element concern on PIC of OSOCC, OSC or OSN
– Case 1
■ Unit – a resource used to promote core competencies, mainly product
■ Service – to enhance product differentiation
– Case 2
■ Unit – a profit center
■ Service – involved OSC2/OSN
THE CUSTOMER’S PERCEPTION OF
INTERDEPENDENCE WITH A SUPPLIER: LOSS OF
AUTONOMY OR ACCESS TO MORE SKILLS?
Whenever
COMPANY CUSTOMER
• Create more value
• Broadening offer