Summer Internship

Presentation
May 2018- july2018

“Marketing of mutual funds and its insights”

BY:-
Keshav Gupta
BBA (BBA FAS)
500056213
Geojit Financial Services Ltd.
Dehradun(UK) India

Industry Mentor :-
Mr. Sushant Ronchella
ABOUT GEOJIT

Geojit Financial Services Ltd. is an Investment Services Companies and

a Broking house in India Headquartered in Kochi, Kerala. It Operates a
Network of Offices Across India which is estimated 512 till Now And
The Middle East .Geojit Was The very First Company In India to Launch
Online-Trading Facilities, Develop Franchise Models Of Sub-Broking,
Form Joint Ventures In West Asia And The First To Begin Commodity
Futures Trading In Pepper, Cardamom, Gold And Silver In India.
Mutual Fund

• The first introduction of a mutual fund in India occurred in 1963, when the
Government Of India launched Unit Trust of India (UTI). Until 1987, UTI
enjoyed a monopoly in the Indian Mutual fund market.
• Then a host of other government-controlled Indian financial companies
Came up with their own funds. These included State Bank of India, Canara
Bank, and Punjab National Bank.
• This market was made open to private players in 1993, as a result of the
Historic constitutional amendments brought forward by the then Congress-
led government under The existing regime of Liberalization, Privatization
and Globalization (LPG) 1991.
• The first private Sector fund to operate in India was Kothari Pioneer, which
later merged with Franklin Templeton.
AIM of Study:-
The Basic Aim Of Study Was Why A Person Should
Relatively Invest In Mutual Fund Schemes And
Not In Other Investment Opportunities. Major
Reason Behind The Research Was “How Do AMC
Manage to Earn Profits Even When The Market is
Such Volatile In Case Of Equity And Derivative?”
WORKING OF MUTUAL FUNDS

• The mutual fund collects money directly or through brokers from

investors. The money is invested in various instruments depending on
the objective of the scheme. The income generated by selling
securities or capital appreciation of these securities is passed on to
the investors in proportion to their investment in the scheme. The
investments are divided into units and the value of the units will be
reflected in Net Asset Value or NAV of the unit. NAV is the market
value of the assets of the scheme minus its liabilities.
NET ASSET VALUE (NAV):

• Since each owner is a part owner of a mutual fund, it is necessary to

establish the value of his part. In other words, each share or unit that
an investor holds needs to be assigned a value. Since the units held by
investor evidence the ownership of the fund’s assets, the value of the
total assets of the fund when divided by the total number of units
issued by the mutual fund gives us the value of one unit. This is
generally called the Net Asset Value (NAV) of one unit or one share.
The value of an investor’s part ownership is thus determined by the
NAV of the number of units held.
Calculation of NAV:

• Let us see an example. If the value of a fund’s assets stands at Rs. 100
and it has 10 investors who have bought 10 units each, the total
numbers of units issued are 100, and the value of one unit is Rs.
10.00 (1000/100). If a single investor in fact owns 3 units, the value of
his ownership of the fund will be Rs. 30.00(1000/100*3). Note that
the value of the fund’s investments will keep fluctuating with the
market-price movements, causing the Net Asset Value also to
fluctuate. For example, if the value of our fund’s asset increased from
Rs. 1000 to 1200, the value of our investors holding of 3 units will
now be (1200/100*3) Rs. 36. The investment value can go up or
down, depending on the markets value of the fund’s assets.
Method of Averaging:-
• Suppose we take an investor A. Who invests Rs2000 per month in Mutual Funds Through
SIP.
• Therefore Total Investment is 14000 Rupees For The Period Of 7 Months.
• Hence The Total Number Of Units Allotted Are 1585 At The Average NAV Of Rs 9.22.
• So If The NAV After 7 Months is “9.22” Rupees Then Total Value Of Investment is
(9.22*1585=14613).
• But The Investment Made Was 14000 And Value Of Current Investment is 14613 So We
Can Conclude
• That There is A Profit Of Rs.613 With in 7 Months Of Investment. If We Conclude The
Return Percentage Then it Would Be 4.30%.

Month NAV UNIT

1 10 200
2 9.5 210
3 8.8 227
4 8.3 240
5 13 153
6 6 333
7 9 222
Findings
• Through this Project the results that was derived are-
• People who lie under the age group of 36-40 have more experience and are more interested in investing in
Mutual Funds.
• There was a lot of lack of awareness or ignorance, that’s why out of 100 people, 80 people have invested in
Mutual Fund and 20 people is unaware of investing in Mutual Funds.
• Generally, People employed in Private sectors and Businessman are more likely to invest in Mutual Funds,
than other people working in other professions.
• Generally investors whose monthly income is above Rs. 20001-30000 are more likely to invest their income
in Mutual Fund, to preserve their savings of at least more than 20%.
• People generally like to save their savings in Mutual Fund, Fixed Deposits and Savings Account.
• Many people came to know about Mutual Fund from Financial Advisors, Advertisement as well as from their
Peer group , and they generally invest in the Mutual Fund by taking advices from their Legal Advisors.
• Investors generally like to invest in Large Cap Companies like Reliance, SBI, etc. to minimize their risk.
• The most popular medium of investing in Mutual Fund is through SIP and moreover people like to invest in
Equity Fund though it is a risky game.
• The main Objective of most of the Investors is to preserve their Income.