Professional Documents
Culture Documents
Summer Training Report (Overview) : Topic:-Study On Retailer'S Perception Towards Incentive (At Idea Cellular LTD.)
Summer Training Report (Overview) : Topic:-Study On Retailer'S Perception Towards Incentive (At Idea Cellular LTD.)
Summer Training Report (Overview) : Topic:-Study On Retailer'S Perception Towards Incentive (At Idea Cellular LTD.)
TOPIC:-
STUDY ON RETAILER’S PERCEPTION TOWARDS INCENTIVE
(AT IDEA CELLULAR LTD.)
19%. With nearly 200 million Key people Kumar Mangalam Birla(Chairman)
subscribers, Idea ranks sixth in the Products Mobile telephony, wireless broadband
subscriber terms, for single country Net income ₹31.92 billion(US$500 million) (2015)
Website www.ideacellular.com
Objectives of the study
To find out the perception of retailer towards incentive.
To find out the telecom market share of different companies in the
Chandigarh and Mohali area.
To find out the retailer satisfaction towards the different plans and offers
by the company.
To find out the competitor of Idea in the Chandigarh and Mohali area.
Research methodology
Systematic problem solving which identifies variables and tests
relationships between them
Collecting, organizing and evaluating data
Logical, so procedures can be duplicated or understood by others
Empirical, so decisions are based on data collected
Reductive, so it investigates a small sample which can be generalized
to a larger population
Replicable, so others may test the findings by repeating it.
Discovering new facts or verify and test old facts.
Developing new scientific tools, concepts and theories, which would
facilitate to take decision
Research methodology
Sample size
For carrying out any research or study on any subject it is very difficult to cover a small percentage of
the total population. The method used for sample technique -was non probability convenience
sampling method. Convenient sampling is used because only the people will be asked to fill the
questionnaires that were easily accessible and available to the researcher. Considering the constraints,
it was decided to conduct the study based on sample size of 100 retailers
TYPES & TECHNIQUES
The study conducted is a conclusive descriptive statistical study; the researcher comes to the decision
which is precise and rational. The study is conclusive because after doing the study the researcher
comes to a conclusion regarding the position of the brand in the minds of respondents of different firms
groups. The study is statistical became throughout the study all the similar samples are selected and
group together. All the similar response, are taken together as one and their percentages are
calculated.
TOOLS USED
To know the response I have used the questionnaire method in sample survey. If one wishes to find
what people think or know, the logical procedure is to ask them. This has lead marketing researchers to
use the questionnaire technique for collecting data more than any other method. In this method
questionnaire were distributed to the respondents and they were asked to answer the questions in the
questionnaire
The questionnaire, was non-disguised because the questionnaire was constructed so that the objective
is clear to the respondent. The respondents were aware of the objective. They knew why they were
asked to fill the questionnaire.
LIMITATIONS OF THE STUDY
The research will be conducted in a limited area.
Time will be a major constraint.
The no. of respondents will be limited so cannot be treated as a
whole population.
The respondent may be biased.
Possibility of human error in answering questions.