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  • Jetblue'S Decision To Add E190 To Its Fleet. Agree?: Advantages Disadvantages

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    Akhil Goutham Kotini
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    JetBlue's decision to add the E190 aircraft to its fleet provided some key advantages but also some disadvantages. The E190 allowed JetBlue to enter new markets by providing a aircraft with more range and seating than regional jets, but fewer seats than the A320. This provided more flight options for customers. However, operating both the E190 and A320 increased operational complexity and costs for JetBlue since the aircraft required different pilot training, airport facilities, and maintenance procedures. The integration of the E190 challenged JetBlue's existing high standards for customer service and reliability.

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    Jet Blue Case Study Analysis

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    Akhil JetBlue Q3

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    JetBlue's decision to add the E190 aircraft to its fleet provided some key advantages but also some disadvantages. The E190 allowed JetBlue to enter new markets by providing a aircraft with more range and seating than regional jets, but fewer seats than the A320. This provided more flight options for customers. However, operating both the E190 and A320 increased operational complexity and costs for JetBlue since the aircraft required different pilot training, airport facilities, and maintenance procedures. The integration of the E190 challenged JetBlue's existing high standards for customer service and reliability.

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    91 views1 page

    Jetblue'S Decision To Add E190 To Its Fleet. Agree?: Advantages Disadvantages

    Uploaded by

    Akhil Goutham Kotini
    JetBlue's decision to add the E190 aircraft to its fleet provided some key advantages but also some disadvantages. The E190 allowed JetBlue to enter new markets by providing a aircraft with more range and seating than regional jets, but fewer seats than the A320. This provided more flight options for customers. However, operating both the E190 and A320 increased operational complexity and costs for JetBlue since the aircraft required different pilot training, airport facilities, and maintenance procedures. The integration of the E190 challenged JetBlue's existing high standards for customer service and reliability.

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    © All Rights Reserved
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    JetBlue’s decision to add E190 to its fleet. Agree?

    • E190 has seating capacity of 100 serving medium and short haul routes.
    • JetBlue has a fleet of 23 such aircrafts by the end of 2006
    • Operated by cost per available seat mile(CASM), 12% > A320 carrier and 34% < typical RJ(Regional Jet)
    • Launch customer which made them design interior for more customer comfort

    Advantages Disadvantages
    • Increased costs as E190 spent more time on ground than A320
    • New market opportunities, increased range of choices
    • Change in pilot compensation and disadvantage in accumulating
    • Synergy of connecting flights between A320 and E190
    flying hours, also training
    increased utilization of A320 to 13.4hrs/day and E190 at
    10-11hrs , where average RJ’s at 8hrs
    • Requiring changes to airport infra(lower height)
    • Utilization of exiting airport facilities
    • Service level reduced (baggage issues, crew serving time less)
    • Increased productivity and reduced downtime for crew
    • Created additional operating complexity (engines, avionics,
    members
    servicing)
    • Higher loads and increased economies for JetBlue
    • Management view differentiated – standards of service and
    reliability of JetBlue set in past created frustration of working by
    integrating E190

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