A Summer Training Project

on
A Descriptive analysis of Depository Participant with Reference to Stock Holding
Corporation of India Limited , Raipur (C.G.)

Submitted in the partial fulfillment of the requirement for the award of

Master of Business Administration

(2017 – 2019)
Guided by- Submitted by-
Mr. V.P. Swaroop Sachin Kumar Sahu
(Brach Manager SHCIL) MBA 3rd Semester

INSTITUTE OF MANAGEMENT
Pt. RAVISHANKAR SHUKLA UNIVERSITY, RAIPUR(C.G)
 COMPANY PROFILE

• Name of the company – Stock Holding Corporation of India Limited

• Type - Government

• Industry – Stock Market & Financial Services

• Year of establishment – 1986

• Head quarters – Mumbai (Maharashtra)

• Chairman – Shri Ramesh NGS

• Branch Manager – Mr. V. P. Swaroop

 COMPANY DESCRIPTION

 Stock Holding Corporation of India Limited is India’s custodian and depository participant based in Mumbai,
Maharashtra.

 SHCIL was established in 1986 and was granted a status of a government company as per section 2(45) of Indian
Companies Act, 2013.

 SHCIL is responsible for e-stamping system around India. It is authorized by Reserve Bank of India as Agency
bank to distribute and receive Govt. of India savings/relief bond 2003 along with nationalized banks.
 SERVICES
• Central Depository Services
• Broking
• Derivatives
• Mutual Fund
• Demat Account
• E - Stamping
 OBJECTIVES

• To understand the attitude and perception of investors/savers towards the DPs.

• To ascertain SHCIL’s position in the competitive market.

• To collect the data on various parameters.

• Tariff

• Service

• Reach (No. of Branches)

• Promoters

• Product
 OBJECTIVES

• To develop and analyze strategies of SHCIL to help improve its market share.

• To offer suggestions based upon the findings.

 RESEARCH METHODOLOGY
• Statement of the problem: To know the consumer psyche and their behavior
towards SHCIL.

• Purpose of the study: The purpose of this study is to provide information to

both the organization and the investors/savers,
providing to the former present state and future
prospect and to the later differences among the
services provided by the various depository participants.

• Sources of data: The data can be collected in two forms primary and
secondary.

• Data collection Instrument: Questionnaire

 FINDINGS
Based on the data analysis and interpretation, the following findings noted:

 20% of the respondents, who are not stock holders, are under the age group of 20-30 and 50 and above.

 Out of the entire DP holders 10% of them trading in 15-20 years, 20% are 10-15 years, 30% are 5-10 years,
and 40% are 0-5 years. This indicates the popularity of the organization in the last 10 years, during which
time 70% of the existing members are trading from

 0-5 years, whereas the previous 10 years the total percentage is only 30%.This indicates a healthy trend form
last 10 years.

 From the analysis part it shows the most preferred DP product is Mutual Funds. It shows that the Interest of
the investors would be funds which have less risk and high returns. This is substantiated the fact that 40% os
the holders are interested to invest in Mutual Funds and other investments are distributed as Bonds, Broking
and Insurance.
 FINDINGS
 From the survey it is noted that the best method of spreading information seems to be internet, which draws
the interest of investors better than any media.

 The survey indicates the trading is equally shared between BSE and NSE.

 The respondents gave equal interest to safety and security, returns provided and quality of services, only 10%
as market updates. Therefore it is essential for the company to give more priority about safety and security
and returns.

 Through the equity shares have got the highest risk, the investors are willing to take risk by investing in
Equity shares for higher returns since in the SHCIL is doing well.

 It is also noted that 60% of the investors expect tailor-made services.

 It is noted from the survey the Value-added services provided by SHCIL is through online updates.
 FINDINGS

 The survey indicates majority of respondents are satisfied in terms of infrastructure, hardware and software
installed for serving clients.

 The services provided by the SHCIL are better when compared to other financial institutions.

 The investors feel that the interest rates provided or charged by SHCIL is high against demat held in DP.

 The survey indicates that the investors are more safe and secured from the demat SHCIL.
 LIMITATIONS

The limitations of the research were as follows:-

• The study is limited only to SHCIL, Branch in Raipur.

• There was a constraint of time.

• The entire study is based on the information provided by the various respondents at SHCIL.

• For the purpose of collecting vital information, manager of the organization is only contacted & interviewed.
Since he is an individual, his biases may have creped into the data given.

• The policy of the company doesn’t allow getting all the information.
 SUGGESTIONS
• The customer feedback should be taken continuously through online mode or via mobile.

• SHCIL should focus on more staff training and it should be on regular basis.

• When their client base is continuously increasing, they should offer demat account on economical rate.

• Brokerage should be economical as compared to their competitors.

• Staff at SHCIL should concentrate on more technical oriented training to various students.

• The flexibility should be reduced to some extent.

• The communication among the employee should be made more systematize.

• It lacks technical proficiency that is systems at SHCIL should adhere continuous maintenance and all
telephone media need function properly all time.

• There should be different department for different tasks so that the work should be held smoothly.
 SUGGESTIONS

• To SHCIL should also focus on their existing products.

• SHCIL can also focus towards increasing the service quality.

THANK YOU