TRANSFORM YOUR PASSION FOR

SPORTS INTO PROFESSION

Team Members:
Arjun
Ayush
Chetan Joshi
Kritika

Kritika
 INTRODUCTION

inspiring, engaging, immersive, emotion evoking, and a rapidly growing industry wo

“What’s the difference between a customer and a fan?”

ans will evangelize. … Every other CEO in every business is dying to be in our posit
 Business Verticals under Sports Management
In today’s competitive market, there are various opportunities for budding aspirants in Sports
Management includes professional areas mentioned below:

a) Athlete/Talent (also Rights & Licensing) Management

b) Sports Marketing/Sponsorship
c) Sports Hospitality
d) Sports Digital Solutions
e) Sports Venue Operations
f) Sports Grass-root development
g) Sports Organisers / Consultants
h) Sports Broadcasting/Production
i) Sports Infrastructure
j) Sports Merchandise
k) Sports Ceremonies
l) Sports Ticketing & Accreditation
m) Sports Tourism
n) Sports Equipments
o) Sports News Websites
 Global Overview

• Sports is increasing in interaction and expansion across international borders.

• Thanks to internet-based technology, access to major sport leagues from anywhere in the world
is easier than ever.

• Over the years, sports have evoloved as a noticeable sector for all economies, presenting myriad
career as well as business opportunities.

• In 2014, the global sports market was esimated at INR 37.8 – 44.2 lakh crore accounting for
approximately 1 percent of the global GDP. It includes sports event, sports good, infrastructure
and fitness and training expenditure.
Global sports market size by key segments

Segment Market size (2014)

Sports events INR5.1 lakh crore (USD80 billion)

Sports apparel, equipment and INR19.7 lakh crore (USD310

footwear billion)
Sports clubs (fitness, health and INR6.7 lakh crore (USD105
sports training) billion)
Infrastructure construction, food INR6.3–12.7 lakh
and beverage and betting crore
(USD100–200 billion)
INR37.8–44.2 lakh
Total
crore
(USD600–700 billion)
Key revenue segments for sports events

GATE FEE

SPONSORSHIP FEE

BROADCASTING & MEDIA

RIGHTS

MERCHANDISE
 Globalization of Sports

• Corporations have begun to adopt a global strategy in selling their products.

• Corporations create products with appeal to generate the same demand in all corners
of the world.

• Technological advances and increased accessibility of technology worldwide have

been major driving factors in the globalization of sport.

• Globalization is largely influenced by countries with dominance over worldwide

media, leading to high-profile sports receiving greater media exposure; however,
globalization is not dependent on media alone.
 PRESENT SCENARIO

• Today, more than ever, corporations, sport leagues, and sport governing bodies are
attempting to increase their popularity and revenues in international markets.

• Technology greatly enhances the ease with which sport managers can introduce
their products to foreign markets.

• Both corporations and professional sport leagues are attempting to improve the
global appeal of their products, and to do so they must hire people with experience
in international sport management.
THE INDIA STORY
The country’s sports sector is going through a significant transition. In February 2016, the
government accorded an industry status to sports infrastructure, which is expected to attract
investments from the private sector, thereby not limiting its role to just Corporate Social
Responsibility (CSR) activities and non-profit organisations, such as Olympic Gold Quest.

Cricket continues to dominate Indian sports; however, advertisers, broadcasters and viewers
have also increasingly gained interest in other sports, including kabaddi, football and
badminton.
 Rising importance of
technology and data
Engaging fans through
social media
Increasing online
consumption of sports

Growing female viewership

Increasing viewership,
sponsorship and participation in
sports
Rising number of sports
Global & Indian startups
Trends

India - specific Growth in rural viewership

developments
numbers
SPORTS VIEWERSHIP IN INDIA

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Influx of sporting leagues between 2012-15, with 8+ new
leagues in the next 3 years

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 Key components of the Indian sports ecosystem

IOA,
MYAS,
NSFs,SS
SAI As, DSAs

For profit
Governance NSFs,
MYAS, SAI, For profit SAI Training & non
Central & NSFs non profit centres & SSAs, profit
State Govt. entities Funding Talent training Inst training
scouting &
DSAs
academics
training
Pvt. Sector
Sports Pvt. Sector
co. in event
& m Ecosystem Org.Producing
& exporting
sponsorship Sports sports goods
Sports goods
mgmt. Marketing
manufacturing

SAI, PPPs statdia NSFs, For profit

franchisees,
& other Sports Retail
central & infrastructure SSAs, sponsors,
broadcasters &
state govt. devlpmt. DSAs spectators
Infrastructure Sports
Development events
Pvt. Sector
brick and
Government Autonomous mortar &
bodies bodies online
retailers
Public Private
Private bodies
Partnership
Business model
 ABOUT COMPANY
We own, operate and commercially represent memorable events that
influence every facet of culture, with a particular focus on sports, and
entertainment. Through our owned properties, our deep relationships with
major federations and associations and our extensive global media and
sponsor network, we help transform events into content-rich experiences that
connect with consumers in innovative and lasting ways.

We are a full-service solutions provider in all areas of collegiate marketing,

creating innovative platforms to help our partners reach the nearly 190
million-strong college sports fan base. Through a comprehensive host of
services, we work with more than 200 collegiate institutions to continuously
optimize experiences and engagement opportunities for college sports fans
nationwide.
 HOW WE WORK
VENUE SERVICES
We provide full service venue management for major sporting federations and
professional teams. We have also helped develop more than 100 top golf courses
and ski resorts around the world.

LEAGUE DEVELOPMENT
We help build and support new and existing professional sports leagues to meet
the growing demands on global sports properties. From innovative developments in
rugby, cricket and basketball formats to expanded distribution of some of the
world’s biggest soccer leagues, we have played instrumental roles in some of the
 HOSPITALITY

Through our global resources we create once-in-a-lifetime experiences and

provide inside-the-ropes entrée to some of the world’s most sought after
events.

CORPORATE PARTNERS & SPONSORS

Through relationships with major universities, conferences, events and

collegiate institutions coast to coast, we provide leading brands with multi-
channel platforms to connect with college sports fans at the national, regional
and local levels. Our partners not only help ensure outstanding fan
experiences but also lend support by providing opportunities to thousands of
student athletes and contributing to schools’ academic missions.
 LICENSING

Through IMG College Licensing, we provide our partner institutions with full-
service brand protection, management and development platforms to help
them effectively promote the production and sales of high-quality collegiate
licensed merchandise. Because every school is unique, we work with best-in-
class licensees and retailers across every distribution channel to maintain
brand integrity while optimizing experiences for consumers.

TICKETING

Our IMG Learfield Ticket Solutions group provides a professional sales force,
working either within athletic departments or from our national sales center,
to increase athletic event attendance and revenues while enhancing
customer service through purchasing choice and convenience.
 SEATING
Our stadium seat program encompasses a variety of rental and lease options
to enhance the fan game-day experience while also providing a revenue
source for institutions
 DIGITAL
We manage relationships with website and social media vendors operating
official athletic sites to create new revenue opportunities while strengthening
the bonds between fans and teams. As an expert in digital media, IMG is well-
positioned to consult on emerging platforms in audio and video streaming,
mobile engagement, advertising, e-commerce and social media.

BROADCAST
We manage television programming and create, produce and distribute
thousands hours of radio programming on behalf of our partner institutions
each year. From game-day coverage to supporting analysis and interviews,
our programs extend to thousands of radio affiliates across the U.S.
 PUBLISHING

Through a comprehensive editorial, design and printing program, we oversee

a variety of publishing projects from game day programs and yearbooks to
posters and magazines. For a selection of programs and other publications
available for purchase, please visit IMGProducts.net.

FUNDRAISING

We help our clients develop and execute comprehensive fundraising

strategies that include annual funds, major gifts, capital campaigns and
planned giving.
 KEY ISSUES AND
RECOMMENDATIONS
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THANK YOU…!!!