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Art of Persuasion - : The Six Channels
Art of Persuasion - : The Six Channels
“Accepting my suggestion will help you perform better in the next appraisal” –
The boss statement
Each side has something the other side wants – resource, status, info
#2 Authority
Kindly fasten your seat belts ‘sign’
The audience holds the key to success in this way of persuasion – They
should be willing to listen
#5 Inspiration & Emotion
Attempt to evoke an emotional response like hope, desire, team spirit
People make decisions based on what facts mean to them, not the facts
per se
Emotional advertising
#6 Relationships
We prefer to say ‘yes’ to the people we like