MEDIA AND INFORMATION

LITERACY
PREPARED BY: JEFFERSON M. MALAYAO
LEARNING COMPETENCIES
LEARNERS WILL BE ABLE TO:
 describe how communication is affected by media and
information.
 define Media Literacy, Information Literacy, and
Technology Literacy.
 identify the similarities and differences of Media
Literacy, Information Literacy, and Technology Literacy.
 define and explain Media and Information Literacy.
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
COMMUNICATION

 Defined as the method wherein

language, symbols, or manners are
used to share information or to
state opinions or thoughts.

 It also defined as the exchange of

information and the expression of
thoughts or notion that can result
in understanding.
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION

• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• Body language
• Facial expressions
LEVELS OF INTIMACY IN TODAY’S
COMMUNICATION
TERMS TO UNDERSTAND
MEDIA
 Are communication tools that gives
information.

The main means of mass communication

(broadcasting, publishing, and the Internet)
regarded collectively.
IMPORTANCE OF MEDIA
 Media is very integral part of our
lives therefore they generate popular
interest and debate about any social
problem.
INFORMATION
is knowledge or data gathered through experiences or
research.
MEDIA LITERACY, INFORMATION
LITERACY, AND TECHNOLOGY
LITERACY
LITERACY

Literacy involves a continuum of

learning, wherein individuals are
able to achieve their goals, develop
their knowledge and potential, and
participate fully in their community
and wider society.
MEDIA LITERACY

The ability to read, analyze,

evaluate and produce
communication in a variety
of media forms.
INFORMATION LITERACY

ability to recognize when

information is needed and to
locate, evaluate, effectively
use and communicate
information in its various
formats.
INFORMATION LITERACY
This also pertains to the
ability to find, analyze,
evaluate, communicate
and use information
effectively in different
formats.
TECHNOLOGY LITERACY
The ability of knowing
how to use technology,
its tools or networks to
find, create, evaluate, or
use information.
 WHAT IS MEDIA AND
INFORMATION LITERACY?
 MEDIA AND INFORMATION LITERACY

The essential skills and

competencies that allow individuals
to engage with media and other
information providers effectively, as
well as develop critical thinking and
life-long learning skills to socialize
and become active citizens.
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
 WHY MEDIA AND INFORMATION LITERACY

It recognizes the individual and society roles of

media and information sources.
It promotes one’s right to communicate and
express; to find, obtain, and share information
and/or ideas.
Media and Information Literacy also evaluates
the sources, medium, and audience of messages
based on how they were created, carried, and by
identifying its listeners.
 THE EVOLUTION OF
TRADITIONAL TO NEW MEDIA
LEARNING OUTCOMES:

THE LEARNER:
identifies traditional media and new media and
their relationship.
editorializes the roles and functions of media in
democratic society.
searches latest theory on information and
media.
RMS TITANIC
“IF THE TITANIC SANK SOMEWHERE IN
THE ATLANTIC OCEAN, HOW DO YOU
THINK THE NEWS REACHED PEOPLE IN
ENGLAND AND NEW YORK AT THAT
TIME?”
TELEGRAPHS

• It is the first form of electric

based telecommunications
invented.
• Samuel Morse is considered as
the inventor of the telegraph
system and he helped invent
the Morse code system.
TELEGRAMS

A telegram is a
communication sent
over a telegraph.
Typically, a telegraph
operator receives the
communication, and
then writes it out for
the recipient.
Telegrams were
often used in the
military to notify
families of the death
of their loved ones in
combat.
“IF THE TITANIC SANK TODAY, IN WHAT
FORMAT WOULD PEOPLE RECEIVE OR
READ THE NEWS?”
PRE-INDUSTRIAL AGE
It began, about 2.5 million
years before writing was
developed, with the
earliest hominids who used
stone tools, which they
may have used to start
fires, hunt, and bury their
dead.
 INDUSTRIAL AGE
 The Industrial Age began around
1760 – and later in other countries –
that includes economic and social
organization changes.
 This period of history is known by
the concentration of industry in
huge businesses and for the
replacement of hand tools with
machines that are driven by power
(e.g. power loom and steam
engine).
 ELECTRONIC AGE
 Electronic age refers to a period
wherein people can easily – and
instantaneously – communicate with
anyone anywhere.
 The invention of the transistor
ushered in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
 INFORMATION AGE

 Also known as the Digital Age, refers to

a period of history wherein it is
described as an economy based on the
computerization of information
improved from the Industrial Revolution
brought through industrialization.
 The Internet paved the way for faster
communication and the creation of the
social network. Moreover, voice, image,
sound and data are digitalized.
TRADITIONAL MEDIA

According to McQuail
(2015), traditional
media is one
directional.
The media experience
is limited and the sense
of receptors used are
very specific.
NEW MEDIA

 The experience here is

more interactive.
 The audiences are more
involved and are able to
send feedback
simultaneously and new
media integrates all those
aspects of the traditional
media.
CATEGORIES OF NEW MEDIA