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Campaign Responsiveness Model - Proposed
Campaign Responsiveness Model - Proposed
Campaign Responsiveness Model - Proposed
1 Objective
2 Solution
3 Results
OBJECTIVE
Take a closer look at all the past analytics work, cross-tab them and find out
actionable insights
3
R E L E VA N T A N A LY T I C A L M O D E L S
Propensity Propensity to
to Respond Repurchase
Result : A niche segment of highly responsive customers with high propensity to repurchase
R ES U LT S
Results of focused, customized and personalized campaigns