Work shop – Report writing

Coursework: Marking guide

• Research: relevance and evidence 15%

• Creativity:
• Problem Diagnosis 70%
• Using concepts to find solutions
• Realistic and achievable

• Presentation: Structure, writing style and references 15%

 Report writing
• Address the report to a senior
board member
• References: Theory, Academic peer
reviewed articles, policy/industry
• Examples: Your chosen company,
competitors

• Criticality and support for your

arguments
 Report format
• Title and contents page
• Executive summary
• Analysis of current market and identification of the problem – Digital disruption
• How can the business respond?
• Identification of your creative solution on how they should respond
• Consider External and Internal factors or models
• Consider any changes to the business model, recruitment etc
• Consider any changes needed to be made in the leadership process
• Recommendations and conclusion
Example: Report formats
Executive summary
Example Executive summary
Introduction
Introduction
 Introduction (and refs)

A digital innovation is defined as……….

“a product, process, or business model that is perceived as new, requires some
significant changes on the part of the adopters, and is embodied in or enabled
by IT” (Fichman, et al., 2014)
Alternatively…………………….
Problem Definition
Problem definition
Conclusion and recommendations
Conclusion and recommendations
 References (and ref list)- examples Social
Media
• Social media can now significantly impact a
firm's reputation, sales, and even survival. • We must hold our minds alert and
receptive to the application of unglimpsed
methods and weapons. The next war will
• Yet, many executives don’t understand what
be won in the future, not the past. We
it is, the various forms it can take, and how
to engage with it must go on, or we will go under. —General
of the Army Douglas MacArthur, 1931
(Kietzmann et al, 2011 p.1) (Cited in Mayfield, 2008)
 Exam
• 2 hours: Topics we have/will cover :

• Section one: Answer 1 from 2 • Digital strategy

questions 40 marks
• Section two: Answer 2 from 3
questions 30 marks each
• Digital capabilities and models
• Business Intelligence and Intelligent
enterprise
• Digital transformation and technology
• Emerging technology
 Exam essay structure

• Introduction
• Main body:
• definition of point,
• theoretical point/academic debate
• Policy or industry debate
• Example to support/refute
• Mini summary
• Next point….
• Conclusion
Any Questions?