• This thesis shall argue that the current notion of ethical
consumption is flawed because its consequences are actually detrimental to the over-all happiness of all stakeholders. ABSTRACT
• In order to support the thesis statement, John Stuart
Mill’s Utilitarianism will be used in analyzing the consequences of boycott. CHAPTER PREVIEWS
• In chapter 2, I will discuss Mill’s Utilitarianism and will highlight salient
points that encompass the problem of flawed conception of ethical consumption. • 2. In chapter 3, there will be an in-depth analysis of boycott results in the lens of Mill’s theory. • 3. In chapter 4, I will provide the possible rebuttals to my claim. • 4. In chapter 5, I will respond to the possible rebuttals and will re-assert my claim that the current notion of ethical consumption is flawed. LITERATURE