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Pretesting Media Promosi Kesehatan
Pretesting Media Promosi Kesehatan
Pretesting Media Promosi Kesehatan
MEDIA PROMOSI
KESEHATAN
lingkungan.
4) Technical Quality
Self-Involvement Persuation
(Keterlibatan diri=merasa (Ajakan)
pesan untuk dirinya)
Attraction
Is the message interesting enough to attract and
hold the attention of the target audience?
Do people like it? If more than one message is
tested, which of several messages attracts the most
attention/is best liked?
Comprehension
Is the message clearly understood?
If more than one, which of the several alternatives is
best understood?
Acceptability