Evaluation

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Evaluation

Logo Logo Low angle

Slogan

Slogan
Camera work
When planning the two adverts the shot of the photos were not
planned. The second advert is taken at a low angle, but it was not
planned and we didn’t consider where to take it.
The photos were not taken in portrait, so I had to resize the image
when in Photoshop.
To improve the adverts the shot of the photo should have been
planned.
Mise en scene
In both adverts, the photos are not clear that it is for a clothing
brand.
Editing
The editing of the adverts both have the same logo and slogan.
They are the same font, colour and are both in similar places of
the advert.
Cohesive adverts
There are two different people in the adverts, wearing
different clothing. This means that the adverts are not
cohesive. To improve the adverts they should have
been planned so the two adverts look like they are
from the same brand. The location, clothing, pose and
camera angle should have been considered so that the
adverts look similar.
The font style, size and colour a
Professional
Slogan

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