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    The Analytics of Segmentation Targeting and Positioning (STP)

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    Jay Sad
    STP refers to segmentation, targeting, and positioning, which are key marketing strategies. Segmentation involves dividing the market into distinct groups that have common needs and attributes. Targeting is selecting specific segments to target with marketing efforts. Positioning determines how to position a product in the minds of consumers within the targeted segments.

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    The Analytics of Segmentation Targeting and Positioning (STP)

    Uploaded by

    Jay Sad
    10 views1 page
    STP refers to segmentation, targeting, and positioning, which are key marketing strategies. Segmentation involves dividing the market into distinct groups that have common needs and attributes. Targeting is selecting specific segments to target with marketing efforts. Positioning determines how to position a product in the minds of consumers within the targeted segments.

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    STP DOCSSS

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    Stp

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    STP refers to segmentation, targeting, and positioning, which are key marketing strategies. Segmentation involves dividing the market into distinct groups that have common needs and attributes. Targeting is selecting specific segments to target with marketing efforts. Positioning determines how to position a product in the minds of consumers within the targeted segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views1 page

    The Analytics of Segmentation Targeting and Positioning (STP)

    Uploaded by

    Jay Sad
    STP refers to segmentation, targeting, and positioning, which are key marketing strategies. Segmentation involves dividing the market into distinct groups that have common needs and attributes. Targeting is selecting specific segments to target with marketing efforts. Positioning determines how to position a product in the minds of consumers within the targeted segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    The Analytics of Segmentation

    Targeting and Positioning (STP)

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