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    This document provides an outline for a chapter about marketing from a global perspective in the 20th-21st centuries. It discusses topics such as the balance of payments between countries, different forms of protectionism and trade restrictions, the impacts of easing trade restrictions through organizations like the WTO and GATT, the roles of the IMF and World Bank in global monetary policies and reducing poverty, and protests against globalization. It poses questions throughout about how these economic forces and institutions affect marketers' ability to globalize and their consideration of factors like the marketing mix in different country contexts.

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    The dynamic environment of international trade

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    This document provides an outline for a chapter about marketing from a global perspective in the 20th-21st centuries. It discusses topics such as the balance of payments between countries, different forms of protectionism and trade restrictions, the impacts of easing trade restrictions through organizations like the WTO and GATT, the roles of the IMF and World Bank in global monetary policies and reducing poverty, and protests against globalization. It poses questions throughout about how these economic forces and institutions affect marketers' ability to globalize and their consideration of factors like the marketing mix in different country contexts.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    108 views10 pages

    The Dynamic Environment of International Trade

    Uploaded by

    Sara
    This document provides an outline for a chapter about marketing from a global perspective in the 20th-21st centuries. It discusses topics such as the balance of payments between countries, different forms of protectionism and trade restrictions, the impacts of easing trade restrictions through organizations like the WTO and GATT, the roles of the IMF and World Bank in global monetary policies and reducing poverty, and protests against globalization. It poses questions throughout about how these economic forces and institutions affect marketers' ability to globalize and their consideration of factors like the marketing mix in different country contexts.

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    © All Rights Reserved
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    of 10

    MBA 523

    Chp. 2
    with Duane Weaver
    OUTLINE
    • 20th -21st Century – Marketer’s Global Perspective

    • Balance of Payments

    • Protectionism

    • Easing Trade Restrictions

    • International Monetary Fund (IMF) and World Bank Group


    (WBG)

    • Protests (global institutions)


    20th -21st Century
    – Marketer’s Global Perspective –
    What impact do marketing Decisions have on the ability
    to Globalize?
    • E.G.: Pringles and the U.S. market approach to advertise as a “potato
    chip” vs. U.K. VAT taxation on potato products?
    • Can you think of other examples from your country?

    How has the global economy changed for marketers since


    100 years ago?
    Balance of Payments
    The ∆ between receipts and payments

    An economic impact between countries that


    impacts our ability to market Globally?
    • HOW?
    • WHAT IMPACTS DOES THIS HAVE TO YOU AS MARKETER IN
    REGARDS TO :
    THE MARKETING MIX?
    Protectionism – WHY?
    • Infant industry?
    • Home market?
    • Keep money at home? Benefits?
    • Capital accumulation incentives? Risks?
    • Maintain standards of living?
    • Conserve Natural Resources?
    • Industrialization?
    • Employment Rates Up?
    • National Defense?
    • Business Size?
    • Retaliation and Bargaining?
    Protectionism Types
    • Trade Barriers
    Advantages and
    • Tariffs
    Disadvantages
    • Quota and Import Licenses
    to Marketers?
    • Voluntary Export Restraints
    • Boycotts and Embargos
    • Monetary Barriers
    • Standards
    • Antidumping Penalties
    • Domestic Subsidies and Economic Stimuli
    Easing Trade Restrictions
    • GATT (agreement US +22)
    • WTO (institution – broader than GATT)

    IMPACT? BENEFIT OR NOT FOR MARKETERS?


    HOW?
    International Monetary Fund (IMF)
    & World Bank Group (WBG)
    IMF - ”Stabilization of foreign exchange rates and freely convertible currencies”

    clean float
    dirty float
    SDRs (spec. drawing rights)

    WBG - ”reduce poverty & improve. Std. of Living”


    Protests (global institutions)
    Unintended Consequences of Globalization lead to REVOLT!

    • Environmental
    As global Marketers How Could
    • Exploitation of Workers
    you use this Movement to your
    • Job losses domestically
    Advantage??
    • Cultural erosion/extinction
    ….does it increase or decrease
    • Higher Energy Costs
    costs?
    • Loss of Sovereignty

    Hmmmmm…..?!!!
    THANK YOU!
    Thanks for your Time!

    LET’S LOOK AT A CASE

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