Kamil Iftikhar

Creative & Design Consultant

Providing Complete Design
Solutions
 Concept Building
 Design Layouts
 Mechanical Finish
 Situational Analysis
Using P.E.S.T analysis to examine the external
environment of the “Design Industry”

1. Political
 Dominance of multinational advertising agencies in
the current market.
 Accounts awarded on the basis of international
affiliations.
2. Economical
 Increase in buying power
 Greater returns
3. Social
 Networking
 Contacts
 Word of Mouth

2. Technological
 Support through 3D
 Advancement in mechanical rendering
 Digital printing
 New and improved design softwares
Industry Overview
Clients
 Public/ Private Organizations
 Government Organizations
 E-businesses

Industry Trends
 Emerging opportunities in the form of foreign
investments
 Increased brand awareness among public
 Advertising becoming a battle ground for
competing organizations
 Competitive Profile
1. Direct Competition
Graphic designers working within my existing
domain/focusing on the same target market.
2. Indirect Competition
Graphic designers working in other agencies
and aiming at the same or similar target market.
 Customer Profile
Market Segmentation

1. Multinational Agencies
 International affiliations
 Availability of high budget causes preference of front line
Design consultants.
 Hiring on the basis of experience and portfolio.

2. Local Agencies
 Large sized businesses
 Dependability on pitches from agencies
 Medium-High budget
 Target Market Segmentation

 Location
Lahore, Karachi, Islamabad
 Organization Size
Multinational/ Large-Medium sized
local agencies
 Organization’s Purchasing Criteria:
Focus on agencies seeking “Quality” and “Originality”
 Buyer-Seller similarity:
Client’s having similar professional values & mind
frame.
 Attitude towards risks
Clients having a risk taking attitude
 Urgency
Having sufficient time for job completion
 Specific Applications
“Print Media” jobs
 S.W.O.T
STRENGTHS WEAKNESSES
 The word impossible is not
in my dictionary, I take  Language limitation
everything as a challenge
 Stubbornness
 Hardworking
 I voice my ideas,  Kryptonite
thoroughly & clearly in my
designs; from the
conception to the
mechanical finish.
 OPPORTUNITIES THREATS

 Due to the introduction of  Political atmosphere

many local and within the agencies
multinational agencies in
the market the scope of a
Graphic Designer has
widened.
 Further more due to the
opening of new television
channels horizon of
Graphic Design in
Pakistan has expanded
Brand Essence

Conviction and originality

 Positioning
Originality Personified