Frequently Used Template

Frequently Used Template
2X2 CUBED
Unit of measure
Text Text
Text
Text
ext
T
Text Text x t
Te
Text Text
* Footnote
Source: Source 2
2X2 TOWER
Unit of measure
* Footnote
Source: Source 3
5PS MARKETING
Unit of measure
Product
offering
Product Package Place Price Positioning

promotion
* Footnote
Source: Source 4
7S
Unit of measure
Style
Strategy Skills
Shared
values
Staff Systems
Structure
* Footnote
Source: Source 5
ARROW 3D
Unit of measure
* Footnote
Source: Source 6
CUBES1 3D
Unit of measure
* Footnote
Source: Source 7
CUBES2 3D
Unit of measure
* Footnote
Source: Source 8
CUBES3 3D
Unit of measure
* Footnote
Source: Source 9
CUTOUT 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 10
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 11
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 12
LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 13
LINEAR A 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 14
LINEAR B 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 15
LINEAR C 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 16
LINEAR D 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 17
LINEAR E 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Source 18
LINEAR G 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 19
LINEAR I 3D
Unit of measure
Text Text
* Footnote
Source: Source 20
LINEAR J 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 21
LINEAR N 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Source 22
LINEAR P 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 23
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 24
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 25
LINKS 3
Unit of measure
Plan Support
Implement
* Footnote
Source: Source 26
PERSPECTIVE 3D
Unit of measure
* Footnote
Source: Source 27
PROPELLER 3D
Unit of measure
Text
Te
x t
Text
* Footnote
Source: Source 28
RINGS 3D
Unit of measure
* Footnote
Source: Source 29
SCALE
Unit of measure
Text
Text
* Footnote
Source: Source 30
SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 31
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 32
SPIRAL1 3D
Unit of measure
* Footnote
Source: Source 33
SPIRAL2 3D
Unit of measure
Brakes
Spiral
Source:
* Footnote
Source Tube in tube 34
SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 35
STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 36
STARS 3D
Unit of measure
* Footnote
Source: Source 37
WIRE CUBES
Unit of measure
Text
Text
* Footnote
Source: Source 38
ARROWS
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 39
LEVEL 1
Unit of measure
Text
* Footnote
Source: Source 40
LEVEL 2
Unit of measure
Text
Text
* Footnote
Source: Source 41
LEVEL 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 42
LEVEL 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 43
LEVEL 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 44
LEVEL 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 45
FLOW 2
Unit of measure
Header Header
Text Text
* Footnote
Source: Source 46
FLOW 2 TITLE
Unit of measure
Header Header
Text Text Text
* Footnote
Source: Source 47
FLOW 3
Unit of measure
Header Header Header
Text Text Text
* Footnote
Source: Source 48
FLOW 3 TITLE
Unit of measure
Text Text Text Text
* Footnote
Source: Source 49
FLOW 4
Unit of measure
Header Header Header Header
Text Text Text Text
* Footnote
Source: Source 50
FLOW 4 TITLE
Unit of measure
Text Text Text Text Text
* Footnote
Source: Source 51
FLOW 5
Unit of measure
Header Header Header Header Header
* Footnote
Source: Source 52
FLOW 5 TITLE
Unit of measure
Text Text Text Text Text Text
* Footnote
Source: Source 53
FLOW 6
Unit of measure
Header Header Header Header Header Header
* Footnote
Source: Source 54
FLOW 6 TITLE
Unit of measure
Text Text Text Text Text Text Text
* Footnote
Source: Source 55
BLADES
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 56
BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 57
BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 58
CYCLE 1
Unit of measure
Text
Text
Text
* Footnote
Source: Source 59
CYCLE 2
Unit of measure
Text Text
* Footnote
Source: Source 60
CYCLE 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 61
CYCLE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 62
CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 63
CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 64
CYCLE 7
Unit of measure
Text Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 65
CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 66
INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 67
RIBBON
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 68
RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 69
UPON 2
Unit of measure
Text
Text
* Footnote
Source: Source 70
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Source 71
CUTOUT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 72
LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Source 73
LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 74
LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Source 75
LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 76
LINEAR E
Unit of measure
Text Text Text Text
* Footnote
Source: Source 77
LINEAR F
Unit of measure
Text
Text
Text
* Footnote
Source: Source 78
LINEAR G
Unit of measure
Text
Text
Text
* Footnote
Source: Source 79
LINEAR H
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 80
LINEAR I
Unit of measure
Text Text
* Footnote
Source: Source 81
LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 82
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 83
LINEAR N
Unit of measure
Text Text Text Text
* Footnote
Source: Source 84
LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Source 85
LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Source 86
PROPELLER
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Source 87
STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 88
2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 89
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 90
AT WORK
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Source 91
COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Source 92
COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Source 93
FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 94
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 95
PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Source 96
SPLIT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 97
SURROUND
Unit of measure
Text
* Footnote
Source: Source 98
TWISTED
Unit of measure
Text
Text
* Footnote
Source: Source 99
UP & AWAY
Unit of measure
Text Text
* Footnote
Source: Source 100
UP & DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 101
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 102
3CS TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
* Footnote
Source: Source 103
3S-4S
Unit of measure
The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source 104
7S
Unit of measure
The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source 105
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness
* Footnote
Source: Source 106
CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
* Footnote
Source: Source 107
DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement
Vision and Organizational

Leadership
Delta P Infrastructure
Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 108
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
Value-creation potential in business unit
High Medium Low

Relative ability to extract value
• Corporate Retain and Retain and Retain and

give top give priority manage for
Natural
center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the
• Taxation/ divest liquidate

pack”
valuation
differences
* Footnote
Source: Source 109
MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design
* Footnote
Source: Source 110
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Source 111
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source 112
SMILE CHART
Unit of measure
Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
* Footnote
Source: Source 113
STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same
* Footnote
Source: Source 114
STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment
Meet Predict the Think Create the

budget and future strategically future
schedule
Value system
* Footnote
Source: Source 115
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
* Footnote
Total selling costs
Source: Source 116
VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative
* Footnote
Source: Source 117
VALUE SOURCES
Unit of measure
Corporate Industry restructure

center skills Internal controller
Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
* Footnote
Source: Source 118
GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Source 119
GANTT15
Unit of measure
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text
* Footnote
Source: Source 120
VENN 2
Unit of measure
Text Text
* Footnote
Source: Source 121
VENN 3
Unit of measure
Text Text
Text
* Footnote
Source: Source 122
AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
* Footnote
Source: Source 123
BAR
Unit of measure
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10
* Footnote
Source: Source 124
BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50
* Footnote
Source: Source 125
BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label 2 40
50
20
Label 3 30
45
10
Label 4 25
30
5
Label 5 15
25
* Footnote
Source: Source 126
BAR STACKED
Unit of measure
Series Series Series
Label 1 50 23 43 000
Label 2 40 25 23 000
Label 3 30 45 23 000
Label 4 20 65 23 000
Label 5 10 96 23 000
* Footnote
Source: Source 127
BAR STACKED 100%
Unit of measure
Series Series Series 100%=
Label 1 45 90 50 000
Label 2 20 80 40 000
Label 3 30 70 30 000
Label 4 40 60 20 000
Label 5 50 50 10 000
* Footnote
Source: Source 128
BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label 5
500 Label 6
400 Label 4
300 Label 3
Label 2
200
Label 1
100
0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source 129
COLUMN
Unit of measure
60
50
40
30
20
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 130
COLUMN 2
Unit of measure
Title Title
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 131
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
* Footnote
Source: Source 132
COLUMN STACKED
Unit of measure
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20
* Footnote
Source: Source 133
COLUMN STACKED 100%
Unit of measure
100%= 000 000 000 000 000
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
* Footnote
Source: Source 134
COMBO PIE SEGMENT COLUMN
Unit of measure
Title Title
Label 5 100% = 000
10
30 Series
Label 4
10
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1
* Footnote
Source: Source 135
COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5
250
Label 4
200
150
100
Label 3
50
Label 2
Label 1
0
0 50 100 150 200
Title
Unit of measure
* Footnote
Source: Source 136
DUAL COLUMN LINE
Unit of measure
Title Title
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 137
DUAL LINE
Unit of measure
Title Title
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 138
LINE
Unit of measure
600
Label 1
500
400
Label 2
300
Label 3
200
Label 4
100
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 139
PIE
Unit of measure
Label 5
10
Label 4
10
45 Label 1
Label 3 15
20
Label 2
* Footnote
Source: Source 140
PIE 2
Unit of measure
Title Title
Label 5 Label 5
10 10
Label 4 Label 4
10 10
45 Label 1 45 Label 1
20 20
Label 2 Label 2
* Footnote
Source: Source 141
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 142
SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200
* Footnote
Source: Source 143
WATERFALL BAR
Unit of measure
Label 1 50
Label 2 25
Label 3 45
Label 4 65
Label 5 185
* Footnote
Source: Source 144
WATERFALL COLUMN
Unit of measure
80
20
20
20
20
* Footnote
Source: Source 145
ARROWS
Unit of measure
* Footnote
Source: Source 146
DISCLAIMERS CLIENT
Unit of measure
This report is solely for the use of client personnel. No part of it may be
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company. 147
DISCLAIMERS INTERNAL
Unit of measure
This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey &
Company personnel. No part of it may be used, circulated, quoted, or
reproduced for distribution outside McKinsey & Company. If you are
not the intended recipient of this report, you are hereby notified that the
* Footnote use, circulation, quoting, or reproducing of this report is strictly
Source: Source prohibited and may be unlawful. 148
DISCLAIMERS PRESENTATION
Unit of measure
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion. 149
LEGENDS Legend
Unit of measure Legend
Legend
* Footnote
Source: Source 150
MCKINSEY LOGO
Unit of measure
* Footnote
Source: Source 151
MISC
Unit of measure


–
* Footnote
Source: Source 152
MOONS Legend
Unit of measure Legend
Legend
Low
Medium
High
Low
Medium
High
* Footnote
Source: Source 153
STICKER STICKER
Unit of measure
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote
Source: Source 154
STICKER OTHER
Unit of measure
Confidential
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE
* Footnote
Source: Source 155
WORLD MAP
Unit of measure
* Footnote
Source: Source 156
PPT TABLE 2
Unit of measure
Heading Heading
Text Text
* Footnote
Source: Source 157
PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text
* Footnote
Source: Source 158
PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text
* Footnote
Source: Source 159
PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading
* Footnote
Source: Source 160
PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading
* Footnote
Source: Source 161
Unit of measure
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 162
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 163
Unit of measure
Title Title
• Text • Text
Text
* Footnote
Source: Source 164
EXHIBIT TITLE
Title
•
Text
•
Text
Text
•
Text
* Footnote
Source: Source 165
EXHIBIT TITLE
Title
•
Text
•
Text
•
Text
* Footnote
Source: Source 166
EXHIBIT TITLE
Title Title
• •
Text
• •
Text
• •
Text
* Footnote
Source: Source 167
EXHIBIT TITLE
Title Title Title
• • •
Text
• • •
Text
• • •
Text
* Footnote
Source: Source 168
2 COLUMN
Title Title
• Text • Text
* Footnote
Source: Source 169
3 COLUMN
Title Title Title
• Text • Text • Text
* Footnote
Source: Source 170
4 COLUMN
Title Title Title Title
• Text • Text • Text • Text
* Footnote
Source: Source 171
5 COLUMN
Title Title Title Title Title
• Text • Text • Text • Text • Text
* Footnote
Source: Source 172
6 COLUMN
Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text
* Footnote
Source: Source 173
7 COLUMN
Title Title
Title Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text • Text
* Footnote
Source: Source 174
8 COLUMN
Text Text Text Text Text Text Text Text
* Footnote
Source: Source 175
3-STEP
Text
Text
Text
• Text
• Text
Text • Text
176
4-STEP
Text
Text
Text • Text
Text • Text
• Text
Text • Text
177
5-STEP
Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text
178
3 HORIZONTAL
Unit of measure
Text
Text
Text
• Text
• Text
• Text
* Footnote
Source: Source 179
4 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
• Text
• Text
• Text
* Footnote
Source: Source 180
5 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text
* Footnote
Source: Source 181
4-STEP
Unit of measure
Text
Text • Text
Text • Text
Text • Text
• Text
* Footnote
Source: Source 182
FLOW 2
Unit of measure
Header Header
• Text • Text
* Footnote
Source: Source 183
FLOW 2 TITLE
Unit of measure
Header Header
• Text • Text
Text
* Footnote
Source: Source 184
FLOW 3
Unit of measure
* Footnote
Source: Source 185
FLOW 3 TITLE
Unit of measure

Text
* Footnote
Source: Source 186
FLOW 4
Unit of measure
* Footnote
Source: Source 187
FLOW 4 TITLE
Unit of measure

Text
* Footnote
Source: Source 188
FLOW 5
Unit of measure
* Footnote
Source: Source 189
FLOW 5 TITLE
Unit of measure

Text
* Footnote
Source: Source 190
HORIZONTAL FLOW 3
Unit of measure
Title
Text
• Text
• Text
Text
• Text
Text
* Footnote
Source: Source 191
HORIZONTAL FLOW 4
Unit of measure
Title
Text • Text
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 192
HORIZONTAL FLOW 5
Unit of measure
Title Title
Text • Text • Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 193
HORIZONTAL FLOW 6
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 194
HORIZONTAL FLOW 7
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 195
FLOW WITH SHOCK 1
Unit of measure
Title Header Header Header
* Footnote
Source: Source 196
FLOW WITH SHOCK 2
Unit of measure
Header Header Header Title

Text

Text
* Footnote
Source: Source 197
FLOW WITH 3 COLUMN
Text Text Text

Text

Text

Text

Text

Text
* Footnote
Source: Source 198
FLOW WITH 2 COLUMN
Text Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 199
SQUARE FLOW
Unit of measure
Text Text
• Text • Text
Text
Text
• Text
• Text
* Footnote
Source: Source 200
FRAMEWORK
Unit of measure
Text Text
• Text • Text
Text Text
• Text • Text
* Footnote
Source: Source 201
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 202
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 203
Unit of measure
Title Title
• Text • Text
Title Title
• Text • Text
* Footnote
Source: Source 204
Title Title
• Text • Text
xxxxx
Title Title
• Text • Text
205
Unit of measure
Title Title Title
• • •
* Footnote
Source: Source 206
Unit of measure
Title Title
• Text • Text
Title
* Footnote
Source: Source 207
Unit of measure
• Text
Text
Text
Text Text
• Text • Text
* Footnote
Source: Source 208
Unit of measure
• Text
Text
• Text • Text
Text Text
Text
• Text • Text
Text Text
* Footnote
Source: Source 209
SCP
External
shock S tructure C onduct P erformance
• xxxx • xxx • xxxx • xxxx
* Footnote
Source: Source 210
Unit of measure
Text Text Text Text

Text

Text
* Footnote
Source: Source 211
Unit of measure
Text
Text Text Text Text

Text

Text
* Footnote
Source: Source 212
Unit of measure
Text

Text

Text
* Footnote
Source: Source 213
Unit of measure
Text
Text
Title Title Title Title Title
* Footnote
Source: Source 214
Unit of measure
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text
Text
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text
* Footnote
Source: Source 215
Unit of measure
Title
•
Text
•
Text Text
•
Text
Text
•
Text
•
Text Text
•
Text
* Footnote
Source: Source 216
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
* Footnote
Source: Source 217
TEAM STRUCTURE
Title
•
Title Client McKinsey Expert group
• • • •
* Footnote
Source: Source 218
Unit of measure
Text
Text
* Footnote
Source: Source 219
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 220
Unit of measure
Title
Title Title Title

Title
Title
* Footnote
Source: Source 221
Unit of measure
Title

Title
Title
* Footnote
Source: Source 222
Title
Title Title Title

Title
223
Unit of measure
Text
• Text
Text
• Text
* Footnote
Source: Source 224
Title
Sub title Sub title
• •
• •
• •
Risk management
225
Unit of measure
Text Text
* Footnote
Source: Source 226
CYCLE 2
Unit of measure
• Text • Text
Text Text
* Footnote
Source: Source 227
CYCLE 2
Unit of measure
• Text • Text
Text Text
* Footnote
Source: Source 228
CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text
* Footnote
Source: Source 229
CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text
* Footnote
Source: Source 230
CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
* Footnote
Source: Source 231
CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
* Footnote
Source: Source 232
CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text
* Footnote
Source: Source 233
CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text
* Footnote
Source: Source 234
CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text
* Footnote
Source: Source 235
CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text
* Footnote
Source: Source 236
FORCES AT WORK
Unit of measure
Text
• Text
Text Text
• Text • Text
Text
• Text
Text
• Text
* Footnote
Source: Source 237
2 BY 2 MATRIX
Unit of measure
High
• Text • Text
Low
High Low
Text
* Footnote
Source: Source 238
2 BY 3 MATRIX
Unit of measure
High
Text

Low
Low Medium High
Text
* Footnote
Source: Source 239
3 BY 3 MATRIX
Unit of measure
High

Medium
Text

Low
Low Medium High
Text
* Footnote
Source: Source 240
4 BY 3 MATRIX
Unit of measure
High • Text • Text • Text • Text

Medium
Text

Low
1 2 3 4
Text
* Footnote
Source: Source 241
4 BY 3 MATRIX
Unit of measure

4

3
Text

2

1
1 2 3 4
Text
* Footnote
Source: Source 242
STUDY OBJECTIVE
Unit of measure
Text
* Footnote
Source: Source 243
LEVEL 03
Unit of measure
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 244
LEVEL 04
Unit of measure
• Text
Text
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 245
LEVEL 09
Unit of measure
• Text
Text
• Text
Text
• Text
Text
Text
• Text
• Text
Text
Text • Text
• Text
Text
Text
• Text
• Text
Text
* Footnote
Source: Source 246
GANTT – 4 WEEK
Unit of measure
• Text
• Text
• Text
* Footnote
Source: Source 247
Unit of measure
• Text
• Text
• Text
* Footnote
Source: Source 248
Unit of measure
Text Text
Text Text Text Text Text Text Text Text Text
• Text
• Text
• Text
* Footnote
Source: Source 249
Unit of measure
Text Text Text

Text Text Text Text Text Text Text Text Text Text Text Text Text
• Text
• Text
• Text
* Footnote
Source: Source 250
Unit of measure
Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 251
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 252
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 253
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 254
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 255
Unit of measure
Text Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 256
Unit of measure
Text Text Text Text Text Text Text Text Text Text
Text 1234123412341234123412341234 123412341234
• Text
• Text
• Text
* Footnote
Source: Source 257
Unit of measure
Text Text Text Text Text Text Text Text Text Text Text Text
Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4
• Text
• Text
• Text
* Footnote
Source: Source 258
Unit of measure
Text
Text 1 2 3 4 5 6 7 8 9 10 11 12
• Text
• Text
• Text
* Footnote
Source: Source 259
Unit of measure
Text Text
1
Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 12
• Text
• Text
• Text
* Footnote
Source: Source 260
Unit of measure
Text
Text Responsibility Mon Tue Wed Thu Fri
• Text
• Text
• Text
* Footnote
Source: Source 261
Unit of measure
Text Text
Text Responsibility M T W T F M T W T F
• Text
• Text
• Text
* Footnote
Source: Source 262
Unit of measure
Text Text
* Footnote
Source: Source 263
Unit of measure
Text Text
Label 3 30 Label 3 30 Text
* Footnote
Source: Source 264
Unit of measure
Text Text Text
Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 265
Unit of measure
Text Text Text
Label 3 30 Label 3 30 Label 3 30 Text
* Footnote
Source: Source 266
Unit of measure
Text Text Text Text
Label 1 50 Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 267
Unit of measure
Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 268
Unit of measure
Text Text
Label 1 50 50
Label 2 40 40
Label 3 30 30
Label 4 20 20
Label 5 10 10
* Footnote
Source: Source 269
Unit of measure
Text Text Text
Label 1 50 50 50
Label 2 40 40 40
Label 3 30 30 30
Label 4 20 20 20
Label 5 10 10 10
* Footnote
Source: Source 270
Unit of measure
Text Text Text Text
Label 1 50 50 50 50
Label 2 40 40 40 40
Label 3 30 30 30 30
Label 4 20 20 20 20
Label 5 10 10 10 10
* Footnote
Source: Source 271
Unit of measure
Label 1 50 50 50 50 50
Label 2 40 40 40 40 40
Label 3 30 30 30 30 30
Label 4 20 20 20 20 20
Label 5 10 10 10 10 10
* Footnote
Source: Source 272
EXHIBIT TITLE
Unit of measure
Title Title Title

Measure Measure Measure
Label 80 Label 80 Label 80
Text Text Text
* Footnote
Source: Source 273
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
Title Title
Measure Measure
* Footnote
Source: Source 274
EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Label 80 Label 80 Label 80 Label 80
Text Text Text Text
* Footnote
Source: Source 275
EXHIBIT TITLE
Unit of measure
Text Text
60 60
50 50
40 40
30 30
20 20
Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 276
EXHIBIT TITLE
Unit of measure
Text Text Text
60 60 60
50 50 50
40 40 40
30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 277
EXHIBIT TITLE
Unit of measure
Text Text Text Text
60 60 60 60
50 50 50 50
40 40 40 40
30 30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 278
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
60 60
50 50
40 40
30 30
20 20
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 279
EXHIBIT TITLE
Unit of measure
Title Title Title

Text 50 Text 50 Text 50
40 40 40
30 30 30
20 20 20
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 280
EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Text 50 Text 50 Text 50 Text 50
40 40 40 40
30 30 30 30
20 20 20 20
Label 3
Label 3
Label 3
Label 3
Label 1
Label 2
Label 4
Label 4
Label 1
Label 2
Label 4
Label 1
Label 4
Label 1
Label 2
Label 2
* Footnote
Source: Source 281
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
* Footnote
Source: Source 282
Unit of measure Title (Measure)
80 90
70
60
50
40
30
20
Title (Measure)
80 90
Title 70
60
Measure 50
40
30
90 20
80
70
60 Text Text Text Text Text Text Text Text
50
40
30 Title (Measure)
20 80 90
70
60
50
40
30
20
Title (Measure)
80 90
70
60
50
40
30
20
* Footnote
Source: Source 283
60 70
40 50
20 30
Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure)
Title (Measure) 70
50 60
30 40
20
70
60
50 Text Text Text Text Text Text
40
30 Title (Measure)
20 60 70
40 50
20 30
Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure) 70
50 60
30 40
20

* Footnote
Source: Source 284
ROIC TREE ANALYSIS
Percent Title
93.8 98.4 96.1
87.7 85.3
98 99 00 01 02
Title Title Title

13.6 3.1 2.6
11.2 2.0 2.0 1.8 1.7
6.1 1.1 1.1
1.5 0.8 0.1 0.1
98 99 00 01 02 98 99 00 01 02 98 99 00 01 02
Title Title
23.4
13.8 18.3 15.6 15.7
Title
50.4 0.0 0.0 0.0 0.0 0.0
37.0
9.9 2.5 1.8
98 99 00 01 02 98 99 00 01 02
Title 98 99 00 01 02
Title Title
48.2 32.4 15.6
25.9 25.9 28.8 27.1 13.7
21.5 11.4 9.7 10.6
6.9 -0.2 2.3
Title
98 99 00 01 02
1.10 98 99 00 01 02 98 99 00 01 02
0.30 0.30
Title 43.3 0.04
-0.26 Title
23.9 Title Title
6.9 62 60 27.8
-0.2 2.3 98 99 00 01 02 43 20.5
30 1.9
27 9.3 8.4 9.7 -1.5
-4.0 -5.2 -4.7
98 99 00 01 02
98 99 00 01 02
98 99 00 01 02 98 99 00 01 02
Title Title
7.9 7.5 8.0 18.8

12.1 13.7 13.5
5.5
-5.0 -4.2
98 99 00 01 02
98 99 00 01 02
285
EXHIBIT TITLE
Unit of measure
Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000
15 10 10 10 15 10 10 10
Series 20 Series 20
10 10 10 10
15 20 15 20
Series 20 20 Series 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60
50 50
35 40 35 40
Series 30 Series 30
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 286
EXHIBIT TITLE
Unit of measure
Text Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000 100%= 000 000 000 000 000
10 10 10 10 10 10 10 10 10
15 15 15
Series 20 Series 20 Series 20
10 10 10 10 10 10
20 20 20
15 15 15
Series 20 20 Series 20 20 Series 20 20
40 20 40 20 40 20
35 35 35
60 60 60
50 50 50
35 40 35 40 35 40
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 287
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
15 10 10 10 10 10 10 15 10 10 10 10 10 10
Series 20 Series 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
35 40 35 40
Series 30 Series 30
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
15 10 10 10 10 10 10 15 10 10 10 10 10 10
Series 20 Series 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
35 40 35 40
Series 30 Series 30
* Footnote
Source: Source 288
Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx
Label 4 Label 4
10 10
20 20
Label 1 Label 1
* Footnote
Source: Source 289
Unit of measure
Title Title Title

100% = xxxx 100% = xxxx 100% = xxxx

10 10 10
45 Label 5 45 Label 5 45 Label 5
20 20 20
* Footnote
Source: Source 290
Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1
* Footnote
Source: Source 291
Unit of measure
Title Title
Measure Measure
350 350
298 298
300 267 278 300 267 278
245 250 245 250
250 230 250 230
200 200
150 175 180 150 175 180
165 165
100 120 130 100 120 130
89 89
50 50
0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995
* Footnote
Source: Source 292
Unit of measure
Title Title Title

350 350 350

298 298 298
300 267 278 300 267 278 300 267 278
245 250 245 250 245 250
250 230 250 230 250 230
200 200 200
150 175 180 150 175 180 150 175 180

165 165 165
100 120 130 100 120 130 100 120 130
89 89 89
50 50 50
0 0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995
* Footnote
Source: Source 293
Unit of measure
Title Title
Measure Measure
325 325
350 298 300 350 298 300
267 250 278 267 250 278
300 245 300 245
250 230 250 230
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 100
120 130 120 130
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
230 230
250 250
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 130 100 130
120 120
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 294
Unit of measure
Title
Measure
325
350 298 300
267 250 278
300 245
230
250
200
220
150 180 195
165 175
100
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350 298 300
267 250 278
300
230 245
250
200
150 220
180 195
100 165 175
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 295
Unit of measure
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
325 Title
350 298 300 Measure
267 278
300 245 250 400 325
230 278 298 300
250 245 267 250
300 230
200
220 200
150 180 195 220
165 175 100 175 180 195
100 165
130 89 120 130
120 0
50 89
1990 1991 1992 1993 1994 1995 1996 1997
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 296
400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
400 298 300 325
Title 267 250 278
245
Measure 300 230
325 200
350 298 300 100 195 220
267 278 89 120 130 165 175 180
300 245 250 0
230
250 1990 1991 1992 1993 1994 1995 1996 1997
200
220
150 195 Title (Measure)
175 180
165 325
100 130 400 267 278 298 300
120 245 250
50 89 300 230
0 200
100 195 220
1990 1991 1992 1993 1994 1995 1996 1997 89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 297
STICKER AND OTHERS STICKER AUTOMAKER
EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED
ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS
HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
298
High
Medium
Low
299
STICKER AND OTHERS
Text Text
Text
300
MAPS
301
APPENDIX
302
AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
* Footnote
Source: Source 303
BAR
Unit of measure
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10
* Footnote
Source: Source 304
BAR 2
Unit of measure
Title Title
* Footnote
Source: Source 305
BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label 2 40
50
20
Label 3 30
45
10
Label 4 25
30
5
Label 5 15
25
* Footnote
Source: Source 306
BAR STACKED
Unit of measure
Series Series Series
Label 1 50 23 43 000
Label 2 40 25 23 000
Label 3 30 45 23 000
Label 4 20 65 23 000
Label 5 10 96 23 000
* Footnote
Source: Source 307
BAR STACKED 100%
Unit of measure
Series Series Series 100%=
Label 1 45 90 50 000
Label 2 20 80 40 000
Label 3 30 70 30 000
Label 4 40 60 20 000
Label 5 50 50 10 000
* Footnote
Source: Source 308
BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label 5
500 Label 6
Label 4
400
300 Label 3
Label 2
200
Label 1
100
0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source 309
COLUMN
Unit of measure
60
50
40
30
20
* Footnote
Source: Source 310
COLUMN 2
Unit of measure
Title Title
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 311
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
* Footnote
Source: Source 312
COLUMN STACKED
Unit of measure
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20
* Footnote
Source: Source 313
COLUMN STACKED 100%
Unit of measure
100%= 000 000 000 000 000
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
* Footnote
Source: Source 314
DUAL COLUMN LINE
Unit of measure
Title Title
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 315
DUAL LINE
Unit of measure
Title Title
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 316
LINE
Unit of measure
600
Label 1
500
400
Label 2
300
Label 3
200
Label 4
100
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 317
PIE
Unit of measure
Label 5
10
Label 4
10
45 Label 1
Label 3 15
20
Label 2
* Footnote
Source: Source 318
PIE 2
Unit of measure
Title Title
Label 5 Label 5
10 10
Label 4 Label 4
10 10
20 20
Label 2 Label 2
* Footnote
Source: Source 319
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 320
WATERFALL BAR
Unit of measure
Label 1 50
Label 2 25
Label 3 45
Label 4 65
Label 5 185
* Footnote
Source: Source 321
WATERFALL COLUMN
Unit of measure
80
20
20
20
20
* Footnote
Source: Source 322
CYCLE 1
Unit of measure
Text
Text
Text
* Footnote
Source: Source 323
CYCLE 2
Unit of measure
Text Text
* Footnote
Source: Source 324
CYCLE 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 325
CYCLE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 326
CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 327
CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 328
CYCLE 7
Unit of measure
Text Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 329
CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 330
INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 331
RIBBON
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 332
RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 333
UPON 2
Unit of measure
Text
Text
* Footnote
Source: Source 334
BLADES
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 335
BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 336
BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 337
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Source 338
CUTOUT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 339
LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Source 340
LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 341
LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Source 342
LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 343
LINEAR E
Unit of measure
Text Text Text Text
* Footnote
Source: Source 344
LINEAR F
Unit of measure
Text
Text
Text
* Footnote
Source: Source 345
LINEAR G
Unit of measure
Text
Text
Text
* Footnote
Source: Source 346
LINEAR H
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 347
LINEAR I
Unit of measure
Text Text
* Footnote
Source: Source 348
LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 349
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 350
LINEAR N
Unit of measure
Text Text Text Text
* Footnote
Source: Source 351
LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Source 352
LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Source 353
PROPELLER
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Source 354
STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 355
2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 356
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 357
AT WORK
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Source 358
COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Source 359
COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Source 360
FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 361
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 362
PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Source 363
SPLIT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 364
SURROUND
Unit of measure
Text
* Footnote
Source: Source 365
TWISTED
Unit of measure
Text
Text
* Footnote
Source: Source 366
UP & AWAY
Unit of measure
Text Text
* Footnote
Source: Source 367
UP & DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 368
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Source 369
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source 370
SMILE CHART
Unit of measure
Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
* Footnote
Source: Source 371
GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Source 372
GANTT15
Unit of measure
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text
* Footnote
Source: Source 373
LEFT TO RIGHT
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 374
STUDY OBJECTIVE
Unit of measure
Text
Sub-objectives
Text Text Text Text
Process objectives
Text
* Footnote
Source: Source 375
SCALE
Unit of measure
Text
Text
* Footnote
Source: Source 376
SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 377
2X2
Unit of measure
Text Text
Text
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 378
2X2 CUBED
Unit of measure
Text Text
Text
Text Text
Text
e xt
T
x t
Text Text Te
* Footnote
Source: Source 379
2X2 EXTENDED
Unit of measure
Text
Text Text
Text
Text
Text Text Text

Text
Text Text
Text
* Footnote
Source: Source 380
2X2 TOWER
Unit of measure
t
Tex
t Tex
Te t
Tex xt Tex Text
t
* Footnote
Source: Source 381
3X3
Unit of measure
Text Text Text
Text
Text Text Text
Text
Text
Text Text Text

Text
Text Text Text
Text
* Footnote
Source: Source 382
3X3 EXTENDED
Unit of measure
Text
Text Text Text
Text
Text Text Text Text

Text
Text
Text Text Text

Text
Text
Text Text Text

Text
* Footnote
Source: Source 383
DIFFRACTION
Unit of measure
Text
Text
* Footnote
Source: Source 384
FLOW DOWN
Unit of measure
Text
Text
Text
* Footnote
Source: Source 385
PASS THROUGH
Unit of measure
Text Text
* Footnote
Source: Source 386
LEVEL 03
Unit of measure
Text
Text
Text
* Footnote
Source: Source 387
LEVEL 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 388
LEVEL 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 389
LEVEL INVERTED 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 390
LEVEL INVERTED 02
Unit of measure
Text
Text
* Footnote
Source: Source 391
LEVEL INVERTED 03
Unit of measure
Text
Text
Text
* Footnote
Source: Source 392
LEVEL INVERTED 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 393
2 AROUND
Unit of measure
Text
Text
* Footnote
Source: Source 394
4 IN 1 SQUARE
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 395
4 IN 1 TRI
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 396
CROSS SECTION
Unit of measure
Text Text
* Footnote
Source: Source 397
HONEYCOMB
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 398
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 399
PYRAMID
Unit of measure
Text Text
Text
* Footnote
Source: Source 400
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 401
SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 402
VENN 2
Unit of measure
Text Text
* Footnote
Source: Source 403
VENN 3
Unit of measure
Text Text
Text
* Footnote
Source: Source 404
SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200
* Footnote
Source: Source 405
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 406
2X2 CUBED
Unit of measure
Text Text
Text
Text
ext
T
Text Text x t
Te
Text Text
* Footnote
Source: Source 407
2X2 TOWER
Unit of measure
* Footnote
Source: Source 408
5PS MARKETING
Unit of measure
Product
offering
Product Package Place Price Positioning

promotion
* Footnote
Source: Source 409
7S
Unit of measure
Style
Strategy Skills
Shared
values
Staff Systems
Structure
* Footnote
Source: Source 410
ARROW 3D
Unit of measure
* Footnote
Source: Source 411
CUBES1 3D
Unit of measure
* Footnote
Source: Source 412
CUBES2 3D
Unit of measure
* Footnote
Source: Source 413
CUBES3 3D
Unit of measure
* Footnote
Source: Source 414
CUTOUT 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 415
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 416
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 417
LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 418
LINEAR A 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 419
LINEAR B 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 420
LINEAR C 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 421
LINEAR D 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 422
LINEAR E 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Source 423
LINEAR G 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 424
LINEAR I 3D
Unit of measure
Text Text
* Footnote
Source: Source 425
LINEAR J 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 426
LINEAR N 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Source 427
LINEAR P 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 428
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 429
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 430
LINKS 3
Unit of measure
Plan Support
Implement
* Footnote
Source: Source 431
PERSPECTIVE 3D
Unit of measure
* Footnote
Source: Source 432
SCALE
Unit of measure
Text
Text
* Footnote
Source: Source 433
SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 434
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 435
SPIRAL1 3D
Unit of measure
* Footnote
Source: Source 436
SPIRAL2 3D
Unit of measure
Brakes
Spiral
* Footnote Tube in tube

Source: Source 437
STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 438
WIRE CUBES
Unit of measure
Text
Text
* Footnote
Source: Source 439
LEVEL 1
Unit of measure
Text
* Footnote
Source: Source 440
LEVEL 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 441
LEVEL 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 442
FLOW 4
Unit of measure
Text Text Text Text
* Footnote
Source: Source 443
FLOW 6 TITLE
Unit of measure
* Footnote
Source: Source 444
RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 445
UPON 2
Unit of measure
Text
Text
* Footnote
Source: Source 446
RIBBON
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 447
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Source 448
CUTOUT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 449
LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Source 450
LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 451
LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Source 452
LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 453
LINEAR E
Unit of measure
Text Text Text Text
* Footnote
Source: Source 454
LINEAR F
Unit of measure
Text
Text
Text
* Footnote
Source: Source 455
LINEAR G
Unit of measure
Text
Text
Text
* Footnote
Source: Source 456
LINEAR I
Unit of measure
Text Text
* Footnote
Source: Source 457
LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 458
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 459
LINEAR N
Unit of measure
Text Text Text Text
* Footnote
Source: Source 460
LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Source 461
LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Source 462
PROPELLER
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Source 463
STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 464
2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 465
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 466
AT WORK
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Source 467
COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Source 468
COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Source 469
FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 470
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 471
PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Source 472
SPLIT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 473
SURROUND
Unit of measure
Text
* Footnote
Source: Source 474
TWISTED
Unit of measure
Text
Text
* Footnote
Source: Source 475
UP & AWAY
Unit of measure
Text Text
* Footnote
Source: Source 476
UP & DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 477
SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 478
DIFFRACTION
Unit of measure
Text
Text
* Footnote
Source: Source 479
FLOW DOWN
Unit of measure
Text
Text
Text
* Footnote
Source: Source 480
PASS THROUGH
Unit of measure
Text Text
* Footnote
Source: Source 481
4 BOX 3D
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 482
BOUNCE
Unit of measure
Text
* Footnote
Source: Source 483
CUBE WITH CIRCLES
Unit of measure
Text Text
* Footnote
Source: Source 484
LINKS 3
Unit of measure
Plan Implement Support
* Footnote
Source: Source 485
PUZZLE
Unit of measure
PURPOSE CONTENT
LAYOUT
STYLE CONTACT
* Footnote
Source: Source 486
SEESAW
Unit of measure
Text
Text
* Footnote
Source: Source 487
DECISIONS
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 488
LOOPS
Unit of measure
Text Text Text
* Footnote
Source: Source 489
ROLLERS
Unit of measure
Text
Text
Text
* Footnote
Source: Source 490
WAY THRU
Unit of measure
Text
Text
* Footnote
Source: Source 491
CROSS SECTION
Unit of measure
Text Text
* Footnote
Source: Source 492
2 AROUND
Unit of measure
Text
Text
* Footnote
Source: Source 493
4 IN 1 SQUARE
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 494
4 IN 1 TRI
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 495
CROSS SECTION
Unit of measure
Text Text
* Footnote
Source: Source 496
HONEYCOMB
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 497
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 498
PYRAMID
Unit of measure
Text Text
Text
* Footnote
Source: Source 499
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 500
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 501
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 502
3CS TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
* Footnote
Source: Source 503
3S-4S
Unit of measure
The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source 504
7S
Unit of measure
The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source 505
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness
* Footnote
Source: Source 506
CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
* Footnote
Source: Source 507
DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement
Vision and Organizational

Leadership
Delta P Infrastructure
Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 508
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
Value-creation potential in business unit
High Medium Low

Relative ability to extract value
• Corporate Retain and Retain and Retain and

give top give priority manage for
Natural
center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the
• Taxation/ divest liquidate

pack”
valuation
differences
* Footnote
Source: Source 509
MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design
* Footnote
Source: Source 510
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
* Footnote
Total selling costs
Source: Source 511
VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative
* Footnote
Source: Source 512
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Source 513
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source 514
STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same
* Footnote
Source: Source 515
STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment
Meet Predict the Think Create the

budget and future strategically future
schedule
Value system
* Footnote
Source: Source 516
VALUE SOURCES
Unit of measure
Corporate Industry restructure

center skills Internal controller
Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
* Footnote
Source: Source 517
▣
▣The
Thelargest
largestA/C
A/Chub
hubairport
airportas
asFedEx
FedExPrimary
PrimaryHub
Hub
Memphis
▣
▣130
130foreign
foreignfirms
firmsthrough
through22
22countries
countriesinvested
invested
Airport
USD
USD710
710million,
million,employing
employing17,500
17,500people
people
▣
▣UPS
UPSPrimary
PrimaryHub
Hub
Louisville
Airport ▣
▣UPS
UPSbusiness
businessexpansion
expansionin
in2000
2000created
created14,000
14,000jobs.
jobs.
▣
▣The
Thefirst
firstindustrial-oriented
industrial-orientedairport,
airport,focusing
focusing
Fort Worth
development
developmentof ofits
itssurrounding
surroundingareas
areas
Alliance
Airport ▣
▣Currently
Currently100
100firms
firmsincluding
including33
33Fortune
Fortune500
500firms
firms
are
aredoing
doingbusiness,
business,employing
employing20,000
20,000people
people
518
직무성과주의 인사 실현
Finance
Domain
경력개발
시스템
Commerce Media
Domain Domain
보상
시스템 Solutions
Domain
평가
시스템
519
Ⅰ. 사업개요
Ⅱ. PPSS 소개
Ⅲ. 사업수행내역
Ⅳ. 수행조직 및 일정
Ⅴ. 사업관리계획 1. 사업수행조직
2. 수행일정
Ⅵ. 운영지원계획
Ⅶ. 고려사항 및 협조요청
520
521
eStrategy
eProcess e-Company ePeople

eSystem
522
523
524
525
526
527
528
529
11 월 12 월 1월 2월 3월 4월 5월 6월 7월 8월 9월 10 월 11 월 12 월 1 월 2월
530
Ⅰ
II Ⅰ
II
III
IV
IV III
531
532
533
10 월 11 월 12 월 1 월 2월 3 월 6 개월 4 월 5 월 6 월 7 월 8 월 9 월 10 월 6 개월
534
전략 수립 효과
시사점
535
536
S
O
WT
537
538
539
540
541
강점 (S) 약점 (W)
기회 (O) 위협 (T)
542
543
영역별 To-Be
이행과제정의
e-Business 방향 설정
Stakeholder Diagnosis &
환경분석 분석 Assessment
Bench 영역별 Biz Model 투자내역 및
Marking Design 기대효과
영역별 IT 분석
e-Business e-Business e-Initiative Opportunities Opportunities To-Be
이행일정
추진방향 CSF Framework Positioning Screening 통합이미지
영역별 프로세스
분석
eStrategy 이행조직
Vision 및
전략확인 Prototyping 과제 최종보고서
개발
544
5
4
3
2
1
0
545
6
1 4
1
9
2
3
2 4
7
5 5
6
7
8 8
9
546
Stage 4
Stage 3
Stage 2
Stage 1
547
1
2
1
3
4
2
3 5
4 6
5 7
8
6
7
8 9
11
10
12 10
13
9 11
12
13
548
549
550
551
552
4
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
ㅁ
Title Week Week Week

Title 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Main point
Main point
• Bullet point
• Bullet point
Main point
• Bullet point
- dash point
Main point
568
ㅁ
Title Month Month Month Month

Title Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
Main point
Main point
• Bullet point
• Bullet point
Main point
• Bullet point
- dash point
Main point
569
ㅁ
Title Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Main point
Main point
• Bullet point
• Bullet point
Main point
• Bullet point
- dash point
Main point
570
ㅁ
2000 2001 2002 2003 2004 2005 2006 2007
The first year in The third year in The fifth year in The seventh year
my timeline my timeline my timeline in my timeline
The second year The fourth year in The sixth year in The eighth year in
in my timeline my timeline my timeline my timeline
571
High
Text Text
Y-axis
Text Text
Low
Low High
X-axis
572
ㅁ
Chart title in 16 pt.

Y axis 40
35
30 Line 6
25 Line 5
20 Line 4
15 Line 3
10 Line 2
5 Line 1
0
X axis
573
ㅁ

Y axis
Label 3
Label 2
Bar 5
Bar 4
Bar 5
Bar 3
Label 1
Bar 2
Bar 1
0 10 20 30 40 50 60 70
X axis
574
ㅁ

Y axis 35
30
25
20
15 Marker 5
Marker 4
10
Marker 3
5
Marker 2
0 Marker 1
0 5 10 15 20 25 30
X axis
575
ㅁ

Y axis 45
Sample size
40
35
30
25
20
Label
15
10
Series 3
5 Series 2
0 Series 1
0 20 40 60 80 100 120 140
X axis
576
ㅁ
Text here Text here Text here Text here
Labe
Labe
l
l
Labe Labe
l l
Labe
l Labe
l
577
Y axis 120
Title Chart title in 16 pt.
100 Wedge 5
Stack 5
80
Wedge 1
60
40
20
Wedge 4
0
X axis
Y axis 45
Title Wedge 3 Wedge 2
40
35
30
25
20
15 Label
10
0
0 50 100 150
X axis
578
2000 2001 2002 2003 2004 2005 2006 2007
The first year in The third year in The fifth year in The seventh year
my timeline my timeline my timeline in my timeline
The second year The fourth year in The sixth year in The eighth year in
in my timeline my timeline my timeline my timeline
Step O. INTRODUCTION
KPMG hot-line and staff in

place
580
Step O. INTRODUCTION
581
I. 추진 일정 소개
 교육 일정
Step 1
Determine What to Benchmark
Deliverables
Deliverables
 Process maps
 Process maps
Key
KeyActivities
Activities  Project plan & milestones
 Project plan & milestones
 Process measurements
 Assemble and organize team members and develop project
 Process measurements
 Assemble and organize team members and develop project
schedule and description
schedule and description  Description of the change
 Description of the change
required
 Communicate project plan and objectives to key stakeholders required
 Communicate project plan and objectives to key stakeholders
 Interview key executives to establish commitment and change
 Interview key executives to establish commitment and change
requirements
requirements
 Create a flowchart of the selected work process(es)
 Create a flowchart of the selected work process(es)
 Identify and collect critical process measurements Timing
 Identify and collect critical process measurements
1 to 3 weeks
582
Collecting data
Internal Secondary Primary Sources

(based on readily
available data) • Industry reports • Industry surveys
• Professional • Focus groups
• Reviews associations • Industry experts
• Libraries • Seminars • Customer feedback
• Surveys • Technical journals • Site visits
• Internal site visits • Vendors • Exchange of
• Interviews • Academia information
• Consultants • Recent competitor
hires
Easier More Difficult

583
An integrated sales, marketing, and customer service system is
comprised of many interrelated components
KPMG assists our clients in selecting and integrating 밄 est of Breed?applications
Telemarketing/
Telemarketing/
Lead
LeadDistribution
Distribution
Promotions
Promotions Customer
Customer
Management
Management Information
InformationSystem
System
Customer
Customer Opportunity
Opportunity
Service
ServiceSystem
System Management
Management
Integrated
Integrated
Sales,
Sales,
Marketing,
Marketing,and
and
Customer Interactive
Interactive
Sales
SalesAnalysis
Analysis Customer Selling
SellingSystem
System
Service
ServiceSystem
System
Data Marketing
Marketing
DataWarehouse
Warehouse Encyclopedia
Facilities
Facilities Encyclopedia
Service
Service Proposal
Proposal
Configuration
Configuration Generation
Generation
584
How Customer Value Management transforms the Call Center
Customer
Value
 Smaller Number of Highly
Added Knowledgeable 밅 ustomer
Advocates
Customer  Segmented, Specialized CAs
Satisfaction ?by product
?by customer valuation
Engine 

Manage Processes Holistically
Customer-based Performance
Standards
 Large Numbers of  Emphasis on Learning 뾕 yder 밬
relatively low-skilled niversity
CSSRs  Aggressive Customer Monitoring
 Manage primarily to  Self-Learning Organization
efficiency  Manage both Efficiency & Customer
 Limited emphasis on Service
education & training
 Poor Communication
 Numerous process
hand-offs
Reactionary Time
 Limited Accountability Platform
 Crisis Management
 Company Driven
585
Business Process Reengineering Flow
For business process reengineering to be effective, it must include
fundamental redesign and coordination on five fronts.
• Reduce number of distinct departments or groups
• Organize into teams and develop multiskilled workers
• Provide appropriate incentives for employees
• Empower individuals and measure performance in

relation to the process
• Increase speed of process flow
• Eliminate bottlenecks
ORGANIZATION/PEOPLE • Improve timeliness of information
R&D MANUFACTURING SALES

• Enable new geographic arrange-
• Move in a continuous
ments of work tasks
flow
• Enable decentralized authority
• Organize work in parallel
with centralized management
control
• Move activities closer to
the customer • Facilitate communication with
customers and suppliers
INFORMATION
CROSS-FUNCTIONAL TECHNOLOGY
WORKFLOW
• Modify physical facilities to

facilitate material movement • Change policies to accommodate
new technology and skills
• Match equipment capabilities
to changes in workflow • Use information to influence
PHYSICAL POLICIES, LEGISLATION, regulations and legislation
• Improve tools and work areas INFRASTRUCTURE REGULATION • Alter rules that govern
to fit skills and responsibilities
relationships
with other entities
586
Organization Alignment Methodology
Organization HR Process
Organization Organization
Alignment Design Alignment and
Implementation
Implementation
Results of Change Efforts Without
Diagnostic
Organization Alignment
Without organization alignment a change effort can lead to serious consequences.
People lose People are placed in

enthusiasm or the wrong jobs and their
sabotage results. skills are wasted.
Management 뭩 Customer
credibility Service
suffers. suffers.
Benefits of the
Productivity
$ Change
goes down
take longer
(20-40 percent).
to achieve.
Time
People do not
adopt new processes
Good
and technology.
people
leave.
587
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