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Lecture 1 - Types of Change
Lecture 1 - Types of Change
Lecture 1 - Types of Change
Expertise Products/Services
Information
Financial Boundary Production, Maintenance, Boundary
Resources. Spanning Adaptation, Management. Spanning.
Meet market expectations with new Create new markets with new
products/services products/services.
The Newton was considered technologically innovative at its debut, but its
high price and early problems with its handwriting recognition feature limited
its sales. Apple cancelled the platform at the direction of Steve Jobs in
1998.
Rad or Incr?
Rad or Incr? Rad or Incr?
Prod/serv
Process Innovation
Rad or Incr?
Position
Technical Core.
Direction of change; bottom up.
Examples of change; Production techniques, work flows,
product ideas.
Best organisation design; Organic.
Source: Daft, 2001.
employee attitude,
behaviours and beliefs,
skills,
expectations and
styles.
1. Predictable.
2.Forecastable by extrapolation.
3.Predictable threats and opportunities.
4. Partially predictable opportunities.
5. Unpredictable surprises.
Repetitive environment.
Market stability.
Challenges repeat themselves.
Organisation can change faster than market
requirements.
Future is expected to be same as the past
Uncertainty increases.
Socio political change and
Globalisation contribute to this.
Future becoming only partly
predictable.
1. Closed change.
2. Contained Change.
3. Open-ended change.
1. Closed change.
2. Contained Change.
3. Open-ended change.
Discontinuous
Rate of Change
Bumpy/Incremental
Smooth
Incremental
Time
Or all three.
Reformation of Co mission.
Revised communication/procedures.
New executives????
Lecture 1 - Types of Change MBA7024 - Change Management 80
Reasons for frame-breaking change
Synergy- requirement for all of the organisation to pull
in same direction.
1. Fine Tuning.
2. Incremental Adjustment.
3. Modular Transformation.
4. Corporate Transformation.
Lecture 1 - Types of Change MBA7024 - Change Management 82
Fine Tuning.
Ongoing process to fine tune “fit” between strategy,
structure, people, processes.
Refine policies/procedures.