Persuasive Oral

Presentation

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 Learning Outcomes
By the end of this chapter, students should be
able to:
1. Differentiate the types of persuasive oral
presentations.
2. Identify elements in ethical persuasion.
3. Utilize persuasive strategies in persuasive oral
presentations.
4. Organize a persuasive oral presentation.
5. Identify the scopes of a proposal.
6. Practice and present a persuasive oral presentation.
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Informative Persuasive

Emphasizes on
Gives information
opinion

Describes, defines, Persuade or convince

analyzes, instructs, of the validity of the
synthesizes argument

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Genuine ethical persuasion occurs
when:
A recipient of a message feels free to make a
choice

A speaker would be comfortable as a recipient,

not just as a sender

Voluntary decision is possible on the part of the

audience

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Types of Persuasive Oral Presentations

Motivational Goodwill
Speeches Speeches

Proposal Sales
Presentations Presentations
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 Persuasive speaking techniques

Ethos
•Maximize your credibility

Pathos
•Use psychological appeals

Logos
•Use logical arguments

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 Organizational structure

Problem-solution order

Problem-cause-solution order

Criteria satisfaction method

Comparative advantages order

Monroe’s motivated sequence

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THE END

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Proposal for physical Proposal for non-
change physical change

Possible scopes
of proposals

Proposal that leads Promoting a

to sales genuine business

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Guidelines for a sales presentation

Establish Put
Listen to
customer customers’
customers
relationship needs first

Emphasize Use effective

benefits, not closing
features strategies

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Demonstrate your competence

Earn your audience’s trust

• Honesty
• Impartiality

Emphasize similarity to audience

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 Problem - Solution

Solution
Problem
Focusing on
Convincing
audience that solution to the
something is wrong problem
with the present
situation

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 Problem – Cause – Solution
Problem Cause Solution

Document Analyze Present a

the cause(s) solution
existence of the to the
of a problem problem
problem

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 Criteria Satisfaction

List criteria used to evaluate a

decision

Show how products, services

or ideas meet those criteria

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 Criteria Satisfaction Method
CRITERIA • Asus AP3245
• Less than RM2k  Yes
• Lightweight  Yes
• Touchscreen  Yes
• Maintenance services  Yes
• Warranty 3 years No
• Large internal storage  Yes
• Fast processor  Yes
• Choice of colours  Yes
• Tough and sturdy No
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 Comparative Advantage

List several alternatives side by

side and show an audience why
YOURS is the best.

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Comparative Advantage Method
CRITERIA • Asus AP3245 • Lenovo LW 5478
• Less than RM2k  Yes  Yes
• Lightweight  Yes  Yes
• Touchscreen  Yes  Yes
• Maintenance services  Yes  Yes
• Warranty 3 years No  Yes
• Large internal storage  Yes  Yes
• Fast processor  Yes  Yes
• Choice of colours  Yes No
• Tough and sturdy No NO

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Monroe’s Motivated Sequence

Action

Visualization

Satisfaction

Need

Attention

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 To recap:
• How many types of persuasive presentations
are there?
• Name the 3 speaking techniques and describe
them.
• How many organizational patterns are there
to choose from when planning a persuasive
presentation?
• What are they?

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The End

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