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Internal Guide: External Guide: Prof. Jasmin Padiya Mr. Meet Makwana
Internal Guide: External Guide: Prof. Jasmin Padiya Mr. Meet Makwana
GLS-ICT(MAB0920)
Sampling unit:
Industries in the areas like Changodar GIDC, Gandhinagar
GIDC, Naroda GIDC, Rajkot GIDC, Vatva GIDC, Vadodara
GIDC, Ankleshwer GIDC, Kalol GIDC.
Data Sources:
Primary Data:
Questionnaire
Secondary Data:
Company Brochures
Library Research
Internet Surfing
HYPOTHESIS
1.Bionomial Test :
Ho = awreness is 40 %
H1 = awareness <40 %
so , H0 can not be selected
2.Pearson Chie-squre Test :
Ho: There is no association between
“area visited” & “Responded
category”
for purchase of product
H1: There is association between
“area visited” & “Responded
category”
for purchase of product
( Since P value is less than alpha.
i.e.0.05 ( 95% confidence level ),
therefore Ho is rejected.
This shows that there is
high association between both.)
SWOT ANALYSIS
STRENGTHS WEAKNESS
• Cost effective technology • Lack of strategic planning
• Strong and well-developed • Poor delivery and service
manufacturing base • Low market share
• High-quality Product Variety • Dissatisfied existing customers
• Future growth driver
• Excellent Brand Image
OPPORTUNITIES THREATS
• Full market is available • Local competitors
• Future growth • Competition from MNCs
• Brand value is higher
• Expansion of product
KEY SUCCESS FACTOR
Quality
Safety is Top priority
Cost effective technology
Strong and well-developed manufacturing base
Excellent Brand Image
High-quality Product Variety
After sells Services
KEY CHARTS
1. FACTOR INFLUENCES
Scale
Price
Scale
0 1 2 3 4
Scale scale
Brand Value service
Scale scale
0 1 2 3 4 0 1 2 3 4
CUSTOMER SATISFACTION
AWARENESS OF CUSTOMER INTERST IN
IRIS/RITTAL PURCHASE ( 60% )
PARATO CHARTS
KEY FINDINGS
33% small to medium scale companies aware about
IRIS/RITTAL.
11.6 % companies is approached by Rittal in last six month.
Above 90% Customers consider ‘QUALITY’ as first priority
while purchase decisions.
19% companies purchased the any product of the
Iris/Rittal.
60% companies are interested in purchase of Iris/Rittal
product.
14% companies are existing customers of Iris/Rittal,
Around 15% companies want to purchase product of
Iris/Rittal, Around 22% companies may be purchase
product of Iris/Rittal in near future, Around 50%
companies are not interested in product of Iris/Rittal.
RECOMMENDATIONS
Only around 33% companies aware about IRIS/RITTAL.
Create awareness by the taken part in the industrial
exhibitions, by giving advertisement in the industrial
magazines, by marketing campaign.
Provide fast delivery as possible. Due to delay in delivery,
company image is going down.
Improve service. Appoint service persons in different
areas.
Only around 42% companies are fully satisfying with the
services of Rittal , so company should improve the services
by making the service stations in the different industrial
areas.
Proper communication/personal meeting is required with
dissatisfied customer.
CONCLUSION
Only 33% customer are aware of Rittal’s Products and
fetchers in market .