Internship Report

Digital Marketing Department

ASHISH TAMANG

DECEMBER 22, 2018

About Organization
Organization Name JATA Media Pvt. Ltd.
Address Barun Business Building, 2nd & 3rd Floor, Dill bazar Road, Maitidevi
Industry Advertising
Established 2017
Strategic Brand Promotion, Video Marketing, Content Marketing, SEO,
Services
Web Design & Development
 Mission
“Help client-partner to achieve their business and development objectives by providing
specific solutions to their communication needs.”
 Vision
“Is to become the digital agency of choice of as an innovative, client-focused and socially
committed service provider”
 Values
“Success would only come if we place ourselves in the shoe of our clients and think for good,
think for betterment”
Objectives of the Internship
General objectives
 To apply knowledge and theories acquired in classroom directly to the practical field
 To develop capabilities, confidence and expand knowledge in the practical field
largely
 To obtain insights into career opportunities through interaction, observation and
work experience in the organization

Specific objectives
 To study digital media in Nepal and its impact on marketing and brand
communication
 Importance of digital marketing compared to other medium of brand communication
and its benefits
 To know about how digital firms in Nepal are operating and dealing with clients
Placement

Organization Name JATA Media Pvt. Ltd.

Position Client Service Executive
Department Digital Marketing
Work Duration 8 Weeks
Working Hours 9:30 am to 5:30 am
Week Days Sunday to Friday
Supervisor Ravindra Neupane, Creative Head
Duties & Roles Managing Clients- Acquire, Retain and Relationships
 Industry Analysis
NEW ENTRY
• low barriers to entry
• financially low risk to set
up
• new business models -
easy to challenge
established
SUPPLIER
• Bargaining power are
very high.
• Seasonal campaigns put
pressure to charge high.
• Employee with proper
knowledge is limited.
Porters’ Five Force Model
COMPETITIVE RIVALRY
• Existing competitors-
high profile clients
• Creating variety and
unique campaign
• Expertise manpower
and firms giving good
remunerations to
employees..
Digital Marketing
BUYER
• Buyers are becoming
better educated
• Building skills in-house
and upskilling staff
• Buyers have a significant
amount of control
SUBSTITUTION
• No. of substitutes for
digital advertising is high
• Main competitor for
Digital advertising is TVC
Organization Analysis
Weaknesses
Strengths • Newly Established
Startup

S W
• Industry Expertise
• Expert Content • Low Customer Base.
• Pool of Expert Personnel. • High Cost SEO & Social
• Highly efficient workforce. Media Management
• Quality customer base. Tools

Threats

O T
Opportunities • Existence of many
• Organizations are active presence competitors in the
on Digital market.
• High ROI with lower cost • Political instability.
• Increasing awareness of Digital • Dynamism in
Marketing technology.
• Increased number of Startup and
using bootstrap marketing
Job Performed
Advertising Procedure

Determination Budgeting Control

Identification
of the need of Objectives

Coordination of Advertising with Media and Message Selecting an

Evaluation of other Marketing and Promotional Agency
the results Strategy
Tasks
Job Performed
Client Servicing
Steps 9. Creative

1. Creative Brief 10. Run Campaign

2. Pitch Presentation: 11. Reports

3. Proposal: 12. Compile

4. Review 13. Optimization.

5. Revised negotiation 14. End

6. Final proposal 15. Review of Campaign

7. Estimate Signed 16. Bills

8. Release Order 17. Payment

Job Performed
Analysis of Job Performed
 Easy to identify target audience
 Getting a continuous effective insight
 Getting an opportunity of establishing
a brand through digitally
 90% of time spent on mobile, laptop &
digital media
 Easier to get in touched with people
 Getting up to date information of
competitors’ activities
Problem & Alternative Solutions
Problem Identification
 Lack of Skilled Manpower
 Lack of $ card and International Payment
 Lack of regulation
Alternative Solutions
 Digital marketing Training
 Funds management and International Payments.
 Regulation through Advertising Agency of Nepal (AAN)
Key Learning & Recommendations
Key Learning
 How digital marketing works and how digital agency deals to acquire, maintain and
retain customer base.
 How to handle stress despite of the pressure.
 Use different digital marketing tools like ahrefs, mozseo, buzzsumo etc.
 Communicating the problems and providing possible solutions
Recommendations
 Pay intern at least minimum wage
 harmonize interest between intern and firms or organizations.
 Internship seems an unrealistic course for the entrepreneurs, provide alternative to
internship