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INTERCULTURAL BUSINESS

COMMUNICATION
Question 12 – Niels Sunddal Conradsen (267800)
AGENDA
• Evaluation and Analysis of the Situation
• Hofstede
• Hall

• Management and Attitudes


• Effect of Culture on Attitudes
• Multitude of Theories
• Essential Value Orientations
• Hofstede
• Trompenaars

• Suggestions for Addtional Theories


EVALUATION AND ANALYSIS
• Successful?
• Expectations
• Misinterpretation
• The Cultural Iceberg

• Hofstede (Functionalistic)
• Power Distance
• Hierachy
• Autocratic Conceptions of Leadership
• Invidiualism
• Conformity
• Loyalty
• Uncertainity Avoidance
• Structure
• Assertiveness

• Edward Hall – Contexts


• Unawareness
• Non-verbal Communication
HOW CAN CULTURE AFFECT ATTITUDES TO
MANAGEMENT?
• Preferences and Expectations
• Management Tasks

• Communication Process
• Error Prone – 7 steps

• Effective Management
• Gesteland (RS or DF)

• Decision-Making Process and


the DMU
• Mono- and Polychronism
• Religion
ESSENTIAL VALUE ORIENTATIONS –
MANAGEMENT ABROAD
• Hollistic Understanding of Culture –
Part/Whole

• Power Distance
• Degree of Assertiveness
• Professionalism
• Seek Input?

• Uncertainity Avoidance
• Structure
• Delegation

• Universalism and Particularism


• Both traits present ”Both dimensions help answer a
fundamental question: Who should
have the power to decide what?”
• Diffuse / Specific Relationships
- Hofstede
• Achievement / Ascription
ADDITIONAL THEORIES
McGregor – Theory of X & Y Proxemics

Cultural Adaption

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