Realized By : YOUSFI AYOUB

AHMED TAI
MOHAMED BEN IBRAHIM
Supervised by : FATINE OUHTITA

Kentucky Fried
Chicken
INTRODUCTION
 SUMMARY

• History of KFC
• Logo and Slogan
• Marketing Mix
• Statistics
• Competitors
• Advertising Strategies
• KFC in morocco
• Conclusion
• References
 History of KFC
KFC (Kentucky Fried Chicken) was founded by Colonel Harland Sanders ,
an entrepreneur who began selling fried chicken from his roadside
restaurant in Corbin , Kentucky .
Sanders identified the potential of restaurant franchising , and the first
“Kentucky Fried Chicken “ franchise opened in Salt Lake City , in Utah ,
in 1952 .
KFC popularized chicken in the fast-food industry , diversifying the
market by challenging the established dominance of the hamburger .
Branding himself “Colonel Sanders” the founder became a prominent
figure of American cultural history , and his image remains widely used in
KFC advertising .
The company’s rapid expansion made it too large for Sanders to manage ,
so in 1964 , he sold the company to a group of investors .
Logo and Slogan
 Marketing Mix
• Products of KFC
• Prices of KFC
• Places

INDIA DUBAI

PARIS
• Promotions of KFC

KFC does promotional activities by offering add-ons

to the existing menu, gift coupons, T-shirts, Kids
meal etc. KFC promotes its products through LCD
displays kept inside its outlets which promotes their
products and kindles desires among consumer. India
being the country with largest youth population has
favored the growth of KFC and it has become the
fastest growing fast food chain in India pushing
aside McDonalds’ and Pizza Hut.
SWOT Analysis
 Statistics

Number of Kentucky Fried Chicken restaurants worldwide from 2010 to 2017

Kentucky Fried Chicken - average sales per unit in the United
States from 2006 to 2017 (in thousand U.S. dollars)
Competitors
Brand value of the 10 most valuable fast food brands
worldwide in 2018 (in million U.S. dollars)
 Advertising Strategies
Promotions of KFC

• TV Ads
• Social Media
• Placement
• Celebrity Endorsment
• Billboards
Ad video
Social Media
Placements
Celebrity Endorsments
Billboards
KFC IN MOROCCO
KFC IN ANFAPLACE
KFC IN MOROCCOMALL
KFC IN MARRAKECH
KFC IN AGDAL
Conclusion
 SUMMARY

• History of KFC
• Logo and Slogan
• Marketing Mix
• Statistics
• Competitors
• Advertising Strategies
• KFC in morocco
• Conclusion
• References
 References
https://www.google.com/search?q=powerpoint+template+kfc&tbm=isch&tbo=u&source=univ&sa=X&ved=2ahUKEwjc4Z7ElIbfAhUSShUI
HWnYDR8QsAR6BAgGEAE&biw=1366&bih=626#imgrc=_
https://prezentr.com/templates/kfc-powerpoint-template/
https://www.google.com/search?q=history+of+kfc&oq=history+of+kfc+&aqs=chrome..69i57.82891j0j1&sourceid=chrome&ie=UTF-8
https://www.google.com/search?q=kfc+logo+and+slogan&oq=kfc+logo+and+slogan+&aqs=chrome..69i57.9510j0j1&sourceid=chrome&i
e=UTF-8
https://www.google.com/search?q=kfc+marketing+mix&oq=kfc+marketing+mix+&aqs=chrome..69i57.5591j0j1&sourceid=chrome&ie=
UTF-8
https://www.google.com/search?q=kfc+swot+analysis&oq=kfc+swot+analysis+&aqs=chrome..69i57.10543j0j1&sourceid=chrome&ie=U
TF-8
https://www.google.com/search?q=kfc+statistics&oq=kfc+statistics+&aqs=chrome..69i57.11671j0j1&sourceid=chrome&ie=UTF-8
https://www.google.com/search?q=kfc+competitors&oq=kfc+competitors+&aqs=chrome..69i57.13222j0j1&sourceid=chrome&ie=UTF-
8
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&bih=577
https://en.wikipedia.org/wiki/History_of_KFC
https://www.kfc.ca/our-story
http://animationvisarts.com/evolution-kfc-logo/
https://www.marketing91.com/marketing-mix-kfc/
https://www.marketing91.com/kfc-competitors/
https://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html
https://www.youtube.com/watch?v=8uK-mCxVl84
https://www.google.com/search?biw=1280&bih=542&tbm=isch&sa=1&ei=ePYIXMX3OcWTkwWV9a2AAg&q=kfc+maroc+rabat&oq=kfc+m
aroc+ra&gs_l=img.3.1.0i24l3.189044.190246..192646...0.0..0.215.561.0j2j1......1....1..gws-wiz-
img.......0j0i30j0i5i30j0i8i30.a7Yj_EkmA4o#imgrc=vVHrbhRCdWA2HM: