PRESENTATION

ON
MARKETING MANAGEMENT

Submitted to: Submitted By:

Prof. Anagha Shukre Amritanshu Kumar(BM-09253)

Ankit Chaturvedi(BM-09254)

Gaurav Maletha(BM-09265)

Neha Gupta(BM-09273)

Saurabh Agrawal(BM-09283)

Sonakshi Chauhan(BM-09289)
BIKANERVALA
BIKANERVALA FOODS PVT.
LTD.
• BIKANERVALA FOODS
PVT. LTD. is an ISO
9001:2000, HACCP and
SQF 2000 certified company.

• A chain of 88 outlets in India

and abroad.

• Serving vegetarian North

Indian, South Indian,
Continental, Chinese cuisine
and Fast food along with a
vast variety of traditional
Indian sweets and snacks.
 Our Brands
 Bikanervala
The traditional Indian sweet shop cum restaurant is an
experience in itself. Here you can find the pleasure &
warmth of traditional Indian Sweets, Namkeens, Chaat &
Snacks and 100% pure Vegetarian multi cuisine restaurant
which is served & delivered with passion and celebration.

 Bikano Chat Cafe

It is a chain of fast food restaurants and Tuck Shops serving
traditional Indian Chat, Combo Meals, Burger, Pizza and
Snacks in a modern hygienic enviornment.
Bikano

Bikano is our international brand of packaged Sweets,

Namkeens, Papad and Sherbets, manufactured to the world
standards of hygiene and quality.
Bikano’s concept of constant innovation through the use of
modern technology for packaging retains its original flavour for
maximum time period.
Bikano products are available in Bikanervala & Bikano Chat
Cafe showrooms and in leading super markets and retail stores in
India & abroad.
 BIKANERVALA IN DIWALI

4 P’S DURING DIWALI

•PRODUCT

•PRICE

•PACKAGING

•PROMOTION

CONSUMER BUYING BEHAVIOUR TOWARDS

BIKANERWALA DURING DIWALI
1.PRODUCT during diwali

ALBELA

ANMOL
 ANUPAM

BIKANO ROYAL

MEETHA BANDHAN
SOAN PAPDI

RASMOL

MEETHA
CHATPATA
TARANG

UMANG

UPHAR
 OTHER PRODUCTS
 BIKANERWALA PRODUCT RANGE:

Golden Mix, Golden Khoya Mix, Golden Super Mix,

Golden Super Kaju Mix, Golden Meetha Namkeen Dry
Fruit Mix, Diamond Mix, Diamond Super Mix,
Diamond Meetha Namkeen Dry Fruit Mix, Bikano
Selected Mix, Kaju Burfi, Bikano Mix, Panchratan Mix,
Shahi Ladoo, Diwali mix, Super Mix, Mewa Bites,
Premium Dhoda and Dry fruits.
 PRICE
 They have a very efficient pricing strategy as per the
competition prevailing in the market during diwali season.

 Bikano Product price range from 65 to 365:-

 Kids Zone (2009) - Rs65/-

 Bikano Royal (2007) – Rs 365/-

 Uphar(2008) – Rs 165/-

 Anmol (2009) - Rs230/-

 Price is determined on the bases of various mixing

 Price ranges from Rs. 200 to Rs. 1200 per kg.

 Rs. 15 extra charges for special boxes.

 PROMOTION
• TAG LINE:
“SAB KHAATE HAIN”
• ONLINE PRESENCE:
FACEBOOK,ORKUT, ONLINE SHOPING SITES.
• Hoardings and advertisements in various print
media.
• Window display at its family restaurant and other
bikanerwala franchise outlets.
 PACKAGING

 Various gift hampers available.

 Packing system designed to keep infection at the
minimal.
 In 2009, flap boxes,Ganesh and Radha-krishna
packing were introduced.
 Various other gift boxes,decorated with a traditional
touch are also made available.
 For kids too a special packing consisting indoor
games behind the box were also introduced this year.
SPECIAL DIWALI PACKAGES
OTHER REGULAR PACKAGES
SPECIAL PACKAGES ON
DISPLAY
 Consumer Behaviour for
Diwali
• Huge demand for both packed and loose packs
items.
• All the age group were preferring bikanerwala's
brand
• Introduction of the sugar free sweet also added
demand from the side of health conscious
consumers.
• Special packages attracted consumers a lot, as it
adds value to there lifestyle and brand
consciousness.
contd...
• Bikanerwala has high value in the mindset of
customers,so generally consumers prefered
purchasing branded gift item like; bikano.
• Consumer find a very close difference in prices
between bikanerwala and other non-branded gift
items.
• As consumer was 100% confident on bikanerwala's
product they were sure that product is free from
adultration and infection, this also added demand
from consumer's side.
FUTURE EXPANSION PLAN
S. S. Aggarwal, the Managing Director of
Bikanervala Foods Pvt Ltd. Among the lofty
targets Aggarwal has set for himself is
doubling turnover from the current Rs 50
crore within the next couple of years. "We
will add to our product mix, improve our
marketing strategies and increase our
presence in the retail market," he says.
Capacity expansion is on the cards at the
company's two factories in Delhi and
Faridabad. Both factories have a
manufacturing capacity of 400 tonnes a
month each.
BIKANERWALA'S GROWTH
YEAR SALES PROFIT
(% increase) (no. Of times
increased)

2007 63% 4

2008 77% 5.5

2009 89% 6
THANK YOU