Summer internship presentation

Soft Drink Company on

“Comparative study between Coke and Pepsi”

By :-
Shubham tyagi
Section - C
Roll No. - 1719270045
 Company Profile

 The Coca-cola company manufacture carbonated soft drinks

and distribute through the channel partners.

 The first service of Coca-cola were sold in 5 cents per bottle.

 Coca cola company offer nearly 400 brands in 200 countries or territories.

 The coca cola company headquarter in Atlanta, Georgia.

 In India, there are 24 manufacturing plants of coca cola.

 Products of coca-cola
Name of Pack No. of pieces in a Price of pack
products pack (in Rs.)
1. Coke 200 ML 24 235
2. Thums up 300 ML 24 415
3. Fanta 600 ML 24 675
4. Limca 1.25 L 12 615
5. Sprite 2L 9 615
6. Maaza 150 ML 40 325
200 ML 24 235
300 ML 24 415
600 ML 24 675
1.25 L 12 615
1.75 L 9 630
7. MMPO 150 ML 24 410
300 ML 24 415
8. Kinley water 1L 12 140
2L 9 190
9. Pop can 180 ML 36 625
10. Regular can 330 ML 24 650
 Objective

Primary objective:-
Comparative study between Coke and Pepsi in Sahibabad
region.

Secondary objective:-
To determine the costumer preference between coke and
Pepsi.
 RESEARCH METHODOLOGY

Type of research •Descriptive research

Sampling technique •Random sampling

•Convenience sampling
Primary data Response through
questionnaire
Secondary data Company Websites and
Wikipedia.
Sample size 120
 CONCLUSION

From the analysis of the data collected and from the experiences I have reached the
following conclusions: COKE is most popular amongst its users mainly because of its
TASTE and BRAND NAME. Thus it should focus on good taste so that it can capture
the major part of the market. But most of the consumers prefer THUMSUP as their 1st
preference, and then COKE we comes to the conclusion that visibility affects the sales
of project in a very special way. We feel that there is cutthroat competition between
COKE AND PEPSI so to be on top of mind of the customers they need to do
something outstanding every time.
 FINDINGS
 The area I visited I found that the share market of coca cola
is about 70% and that of Pepsi is 30%.

 In the field of juices, Maaza is mostly taken up by the

retailer but it also faces competition.

 Coke tie up with Monster energy drink for increase market

share.
 SUGGESTIONS
 Company should more focus on advertisement.

 Company should ensure that weather the company’s scheme

are reaches to the retailers.