DISTRIBUTION

PATTERN OF
EDELWEISS
PRESENTED BY:

ASHUTOSH KUMAR

DEBANGAN DAS

HARSH BANSAL

PRIYANKA KASHYAP

WAIBHAV KRISHNA AGARWAL

 Distribution Management

• The management of the efficient transfer of

goods from the place of manufacturer to the
point of sale or consumption. Distribution
management encompasses such activities as
warehousing, materials handling, packaging,
stock control, order processing and
transportation.
 Distribution Channels

• Spatial- Difference between the location of a producer and the location of a

widely scattered markets.
• Temporal- Occurs when a product is produced but a customer is not ready
to buy it.
• Breaking Bulk- Division of larger product quantities into smaller
quantities as products get closer to the final market.
• Assortment- The difference between the lines a typical producer makes
and the assortment final users want.
• Financial Support- The channel system provides critical working capital
to its customers by extending credit.
EDELWEISS: AN INTRODUCTION

• Edelweiss is one of India’s leading financial group established by

Rashesh Shah and Venkat Ramaswamy.

• Established in 1995.

• Company’s segments include Agency business, capital based

business and life insurance.
 Services For -:
1.) Individuals
2.) Institutions

1.) Corporate credit

1.) Home loans
2.) Distressed credit
2.) Loan against share
3.) Investment Banking
3.) SME and business loan
4.) Institutional Equity
4.) Agri and Rural finance
5.) Prime Brokerage Services
5.) Mutual Funds
6.) FX and Currency
6.) Wealth Management
7.) Financial Product Distribution
7.) Life Insurance
8.) Multi Strategy Fund
Types of financial institutions and distribution
channels
DIRECT DISTRIBUTION CHANNELS FOR EDELWEISS
INDIRECT DISTRIBUTION CHANNELS
TECHNOLOGY IN THE DISTRIBUTION OF
EDELWEISS
Distribution of Services across Channels
 CONCLUSIONS

 There is a revival of the branch network entailing the opening of more branches, in mini form or by sharing of
branch facilities.

 The adoption of retail concepts in the design, layout and environment of the branch.

 The increasing importance placed on the training, recruitment of financial services personnel for cross selling
purposes

 The rise of bancassurance as a model for selling investment, insurance and wealth management products

 Innovations and extensions of technology driven channels adding more functions and more types of these channels
for example the enhancement of call centers into customer contact centers and use of mobile phones to enhance
accessibility to financial and other payment or transfer services

 And lastly the foray of non financial organizations into financial services such as supermarket banking.
Sources

• https://www.edelweissfin.com/web/edelweiss/financial-
product-distribution
• https://www.edelweissfin.com/web/edelweiss/financial-
product-distribution
• https://www.pwc.in/assets/pdfs/publications/2015/rethinking-
distribution-smart-solutions-for-smart-customers.pdf
• The Distribution of Bank Services: A Review of Research and Key
Trends by Anita Chakrabarty (University of Nottingham, Malaysia
Campus) Christine T Ennew (University of Nottingham, UK
Campus)